In 1985, the Zhuhai Special Economic Zone Industrial Development Corporation (the predecessor of Gree Group, hereinafter referred to as the "Corporation") was founded on a wasteland in Beiling at the foot of Gongbei Jiangjun Mountain with only 100,000 yuan in start-up expenses. A tough start.
In August 1985, the "Head Office" established the Zhuhai Special Economic Zone Guanxiong Plastic Co., Ltd. (hereinafter referred to as "Guanxiong"). Although it has advanced equipment, due to poor management and operation, it has been operating for more than three years since its establishment. It has always been unsatisfactory.
In April 1987, the "Head Office" established the Zhuhai Special Economic Zone Air Conditioning Engineering Co., Ltd. Air Conditioner Factory, which was later renamed "Zhuhai Haili Air Conditioner Factory" (hereinafter referred to as "Haili").
In May 1988, Zhu Jianghong returned to Zhuhai from Guangxi Baise Mining Machinery Factory and served as the general manager of "Guanxiong".
At the end of 1988, "Guanxiong" developed a series of household appliances with injection molded parts as the main accessories, and the brand name was "Haile".
In 1990, the "Haile" trademark was registered by others, and Zhu Jianghong founded the "GREE" trademark.
In 1990, Dong Mingzhu joined Zhuhai Haili Air Conditioner Factory and served as the company's Anhui area business manager.
In March 1991, the "Head Office" appointed Zhu Jianghong as the concurrent director of Haili Air Conditioner Factory.
In August 1991, the "Head Office" decided to merge "Guanxiong" and "Haili" to establish a unified "Gree Air Conditioner Factory".
On November 18, 1991, the first phase of the Gree Electric Appliances project with an investment of 200 million yuan and an area of ??100,000 square meters started laying the foundation stone on the banks of the Qianshan River and beside the Nanping Bridge. This was considered the official start of Gree Electric Appliances. The day of birth.
In January 1992, Zhuhai Gree Electric Appliances Co., Ltd. was officially established, and the "Haili" brand air conditioner was officially renamed "Gree" brand air conditioner.