Page size specification

The size width of the p>PC-side page is 192px, and the height size can be determined according to the information required by the page, and the display size is 192×18px; The size and width of the mobile phone page are 75px, and the height size can be determined according to the information required by the page.

the size of the banner advertisement on the p>PC side is 73×4px, and that on the mobile phone side is 75×4px. For the special event page, the width of the main business page is 192px, and the height is 58-7px, preferably no more than 7 px, in which the height of the display area page is 121px. Product details page, width size 79px, height size can fully display the required information.

text specification

there must be no more than five Chinese and English fonts used in the page, with three or more occurrences in the page as the main font and other characters as the foil font. In the design of product details page, the main font is usually bold.

When making the banner advertisement font, it should be designed and deformed. If there is no font design ability, some special effects should be made on the basis of the original font. The font size and color should be clearly contrasted with the background color to make it easy for consumers to preview and read. After the design of the text, it looks very expansive and powerful. On the basis of the original text, we made some special effects and a gradual effect, which obviously improved the activity compared with the previous text.

color specifications

specifications are divided into two categories: design style specifications and layout composition specifications. Page color requirements: there must be no more than 5 colors used in the page, and black, white and gray are not counted as colors; Use a reasonable color system for different subjects; Theme colors and auxiliary colors should be matched according to the principle of color matching.

standard layout

The page design should be fresh in color and generous in layout; Page design should be holistic and consistent. Consistency includes the unity of color, format and font. Page layout should be simple and clear in primary and secondary, prominent in the center, matched in size, echoing each other, illustrated with pictures and texts, and appropriate blank space is conducive to consumers' reading.

advertising language specification

advertising language should pay attention to the application of extreme terms. According to the advertising law, extreme words are not allowed to appear on the list page of goods, the title, subtitle, main picture, detail page and packaging of goods.

What are the basic specifications for e-commerce design? Global Ivy Xiaobian will share them with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design.