The Chinese name is Yichun, which is a fashionable casual clothing brand owned by Dongguan Yichun Group Co., Ltd.

The company was founded in 1997, integrating design, procurement, production, marketing and services. It is located in Humen Town, Dongguan City, the "Fashion Capital of China". It has been awarded "Chinese Famous Brand" and "China Famous Trademark" in China. "honor.

Different from the virtual operation of Zhepai ??Leisure, most local brand companies in Dongguan rely on physical business, while Yichun Group has established physical business. Production is usually completed in its own factory and directly enters the quality inspection center for quality inspection.

Since 2003, the company has penetrated India, Bahrain, Hong Kong SAR, Serbia, Iran, Jordan, Kuwait, Malaysia, Thailand, Oman, Qatar, Saudi Arabia, United Arab Emirates and Vietnam. The development strategy of direct operation plus franchising, coupled with the diversification of business into other markets besides the main market, has enabled the company's business to continue to grow and its profits to grow.

Extended information:

Development history:

In 1997, Yichun Group was established, integrating design, procurement, production, marketing and services.

In 2003, Yichun Quality Inspection Center was established, and it has now become the largest and most powerful clothing enterprise testing laboratory in China.

In 2006, it began to enter the Asian market and conduct business in many countries and regions. "YISHION Yichun" became the only designated casual wear brand for the 2006 FIFA World Cup.

On January 11, 2013, Yishun suspended its online mall and other e-commerce businesses and prepared to change its e-commerce strategy. The original Yishun brand will withdraw from e-commerce and launch a new online brand.

Baidu Encyclopedia-Yichun

YISHION Yichun Official Website-Brand Story