Shanghai Pentium Electrical Co., Ltd. is a small household appliance manufacturing unit under the Pentium Group that integrates product research and development, manufacturing, and domestic and foreign sales. Its current products include personal care products, home care products, health care products, and environmental products. Improve products and other four categories. It is a professional operator of nursing electrical products built on the "Pentium POVOS" brand platform.
Bentium Electric has been adhering to the strategic thinking of high investment, high quality and high standards since it entered the personal care appliance industry. The company's senior management has put forward the corporate slogan "Let technology understand you better" to make product technology closer Consumers, better serve consumers, and better understand consumer needs.
Since the company's development, both its products and market performance have attracted great attention in the industry, and it has become the fastest growing brand in the industry. In 2009, Pentium Electric obtained the qualification of "Shanghai High-tech Enterprise". In 2010, it won the honor of "the fourth best sales volume of similar products in the national market". In 2011, 2012, 2013, and 2014, Pentium shavers successively won the " "Shanghai Famous Brand" was awarded the Shanghai Famous Trademark again in 2013. Reciprocating shavers, rotary shavers, hair dryers, hair dryers and other products have been among the top three sales in the industry for three consecutive years, showing that Pentium Electric has the ability to compete with international The ability of big brands to compete on the same stage.
Pentium Electric currently has five production bases in Shanghai, Zhejiang and Wuhu, covering an area of ??325,000 square meters. Only Shanghai Songjiang Industrial Park covers an area of ??more than 100 acres, with a construction area of ??109,000 square meters. Mi, not only has complete self-production supporting capabilities, but also introduced fully automatic production equipment with world-class leading technology, and has built the most advanced nursing appliance production base in China. With the rapid development of the company, Pentium Electric will create the largest, The most advanced nursing appliances and environmental appliances industrial park.
Besturn Electric not only has the most advanced production base, but also established three of China's leading nursing electrical product R&D centers, and carefully cultivated a large number of the most professional product R&D teams in the industry. In 2012, Pentium Electric not only broke through the technical barriers of major international brands in the shaver industry, but also owned more than 80 independent intellectual property patents, utility models and appearance patents, as well as independently developed all-round breakthroughs in materials, processes and equipment. With the core technology of acute-angle blades, Pentium realized the 3D floating structure of razors in 2013, filling the gap in this technology in the domestic industry and taking the lead internationally. In 2014, Pentium Electrician successively obtained the rotary electric shaver head, a nozzle structure of a garment steamer, a humidifier with shutdown protection, a hair clipper with a scalping head function, and an improved clip lock structure of a hair straightener. and five invention patents, bringing the number of invention patents of Pentium Electric to 31. In addition to 126 utility model patents, 124 appearance patents and 3 international patents, Pentium Electric already has 284 patents and is gradually growing.
In 2013, foot bath products were launched, and in 2014, purifiers entered the environmental electrical appliance industry. Pentium Electric has re-divided various industries, and separated the home health and purifier industries to establish the home health division and the purification business. Ministry of Finance, focusing on supporting and cultivating emerging industries.
Bentium Electric adheres to the three-pronged market development strategy of "building a brand through terminal channels, increasing sales through distribution channels, and seizing the market through emerging channels." Domestically, the product market currently covers nearly 30 provinces, autonomous regions, and municipalities directly under the Central Government, and has reached strategic alliance partnerships with well-known home appliance chain companies and commercial supermarket systems. It has more than 300 domestic marketing personnel, covering traditional channels, e-commerce channels, TV shopping platforms, etc. Currently, traditional channels are divided into 6 major regions, 33 business offices, more than 200 first-level agents, more than 5,500 retail terminals, and more than 10,000 marketing outlets; e-commerce is the same as Taobao, JD.com, Jumei Youpin, Suningyi In-depth cooperation with B2C and O2O e-commerce platforms such as Gou.com, Vipshop, Yihaodian, Amazon, and EBAY, with marketing accounting for one-third; the TV shopping business system has expanded to more than 40 TV shopping platforms across the country, covering 21 provinces Municipal TV station has realized that Pentium products are broadcast on the screen all day long across the country; overseas markets have also gradually developed, and have been awarded the title of AAA export enterprise continuously. Customers have covered more than 40 countries and regions around the world, and the world's famous home appliance retail giant All have become important customers of Pentium Electrician.
Since 2011, the company's output value has shown extraordinary growth, with an increase of 95% in 2011, 100% in 2012, 90% in 2013, and 60% in 2014, far exceeding the growth level of the same industry. .
In the past few years, Pentium Electric has always adhered to the quality improvement and innovation of services, and adhered to the focused development and professional expansion of brand value. It has been unanimously recognized by government authorities, industry organizations and customers, and its brand recognition has been greatly improved. , reputation and influence have steadily increased. Pentium shavers, garment steamers, hair dryers and other products are firmly among the top three in the industry in terms of sales, and humidifier products have also ranked among the top eight in the industry in terms of brand attention.
The company uses various modern management systems and methods, and introduces comprehensive electronic information platforms such as ERP, SCM, CRM, PDM, and HR to improve corporate management efficiency and standardization. Inheriting traditional genes, integrating Internet thinking, adopting international strategies, creating a smart home appliance product group, IT-based operations, and humanized management, we have gradually become a new star in the home appliance industry.