1. Mercedes Benz, Germany
In 1873, Gottlieb Daimler, who served as the director of the technical department of the Dentz engine factory, wrote in a random postcard to his wife: I drew a three-pointed star to represent his residence at that time, and made a special statement: One day, this auspicious star will shine on my life's work. In 1890, this auspicious star began to be used on the products of the newly established Daimler company. In March 1899, Amy Jellinek (then the Austrian Consul General in Hungary and a member of the Management Board of Daimler AG) drove a car named after her daughter Mercedes (gentle and elegant) on a trip to Nice. After winning the car competition, he suggested that all cars produced by Daimler be named after Mercedes, and Daimler readily agreed. In 1901, the Simplex car designed by Wilhelm Maybach used Daimler-Mercedes as its trademark for the first time. In 1909, Daimler placed a large three-pointed star, four small three-pointed stars and Mercedes in the ring; in 1923, it placed the three-pointed star on the engine radiator.
2. BMW, Germany
Karl Rapp and Max Fritz founded the Bayer Aircraft Company in Munich; in 1917, the company was changed to the Bayer Engine Co., Ltd. , this is the origin of the abbreviation of Bayer Company (BMW); in 1918, the company was changed to its current name - BMW Motor Company. Since BMW started its business by producing aero engines, the blue in the trademark represents the sky and the white represents the propeller. This is the first major feature of the BMW trademark; the second major feature is the middle of the radiator (nose) of the BMW car. Those two metal square frame air intake grilles. BMW is the abbreviation of the company's full name, Bayerische Motorenwerke AG. BMW uses a graphic of double circles inside and outside, and the BMW trademark is marked above the double circles.
On August 18, 2004, the BMW Group and Brilliance China Automotive Holdings Co., Ltd. (CBA) jointly established a joint venture to produce and sell BMW cars in China. The headquarters is located in Shenyang, which produces BMW 3 Series and 5 Series sedans. The Dingolfing plant in Germany is BMW's largest production base. It produces the BMW 5, 6, 7 Series and M5 and M6. It also produces bodies for the Rolls-Royce Phantom.
3. German Porsche CarreraGT
The word mark of PORSCHE is adopted from Ferdinand Porsche, the founder of the German Porsche Company (he once worked as a designer at Mercedes-Benz Company) , left Mercedes-Benz in 1930 and founded Porsche Design. His first successful work was the surname of Volkswagen's "Beetle" car, and the graphic trademark adopted the shield-shaped emblem of the city of Stuttgart, where the company is owned. In 1948, the first sports car named "Porsche" came out. Since then, the "Porsche" company has occupied a place in the world of sports cars with its superb technology and elegant artistic styling.
The word "PORSCHE" is at the top of the trademark, indicating that the trademark is owned by Porsche Design; the word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; in the middle of the trademark is a A horse, indicating that Stuttgart is rich in a kind of precious stallion; the upper left and lower right of the trademark are the patterns of antlers, indicating that Stuttgart was a good place for hunting; the yellow stripes on the upper right and lower left of the trademark are the color of mature wheat, It symbolizes a bountiful harvest; the black in the trademark represents fertile land; the red in the trademark symbolizes people’s wisdom and love for nature. This forms an exquisite, profound, delicate and beautiful pastoral landscape, showing the glorious past of the "Porsche" company and implying the bright future of the "Porsche" company.
4. Italian Ferrari Ferarri
Italian "Ferrari" is a small car company founded by Ansu Ferrari in 1929. The company is named after Ferrari's surname, with Ferrari is used as the word trademark, and "Tengma" is used as the graphic trademark of Ferrari China. As Fiat's ace "Ferrari" sports car, it is undoubtedly the most beautiful diamond in the crown. The wonderful "Ferrari" has a devilish and dizzying power; its strong and indescribable classic "red head" shape vividly exudes the beauty of sports and architecture; its acceleration and extreme speed will make you truly feel the speed of lightning. Experience the taste and realize that "Ferrari" is the incarnation of the god of speed.
5. United States Chrysler
The company is a car company named after its founder Walter Chrysler. The graphic trademark is like a five-pointed star medal, which embodies the lofty ideals and ambitions of the Chrysler family and company employees, as well as the never-ending pursuit and fighting spirit of winning in competition; the five parts of the five-pointed star represent the five continents respectively. (Asia, North, Europe, the United States, and Australia) are all using Chrysler Automobile Company cars, and Chrysler Automobile Company cars are sold all over the world.
Chrysler Motor Company, one of the three major automobile companies in the United States, was founded in 1912. Twice on the verge of bankruptcy, Chrysler survived thanks to the intervention of the U.S. government. After that, the company continued to introduce new model strategies and smart management systems, making the company grow rapidly. The company also lost no time in designing and launching new models that conformed to the trend of the times. Therefore, it enjoyed a higher reputation than other cars and showed more courage than its competitors. Therefore, it is hailed as the design leader of the American automobile manufacturing industry.
6. American Cadillac
In 1902, Cadillac was born in Detroit, known as the American Car City. For more than a hundred years, Cadillac has created countless firsts in the automotive industry and created countless industry standards for luxury cars; it can be said that the history of Cadillac represents the history of American luxury cars.
The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force.
7. UK Rolls-Royce
Officially established in the UK in 1906. The "Silver Devil" sedan launched the following year was soon hailed as "the best car in the world." Many people know about Rolls-Royce cars, but they don’t know that Rolls-Royce is also the world’s best engine manufacturer. The famous Boeing airliner uses Rolls-Royce engines. After World War II, one of Rolls-Royce's main businesses was the production of aircraft engines. Debt losses led to bankruptcy in 1971. Later, under the intervention of the British government, Rolls-Royce was split into two companies, namely automobile and aero-engine companies. The Rolls-Royce brand is still used by both companies on two products. Rolls-Royce Aero Engine Company has regained its vitality and once again ranks among the world's three largest aero-engine manufacturers, while Rolls-Royce Motor Cars has done little. In 2003, Rolls-Royce Motor Cars was merged into BMW group.
8. United States Buick BUICK
The "three-sword" pattern in the trademark is its graphic trademark, which is the logo of the Buick division. It is mounted on the car radiator grille. The three swords in the picture are of different colors (from left to right: red, white, and blue) and are arranged at different heights, giving people a sense of aggressiveness and continuous climbing; it represents Buick’s division All of them adopt top-notch technology and are capable of sharp blades. They are invincible warriors with the courage to climb the mountain.
On May 19, 1903, David Buick founded the American Buick Motor Company with the help of the Briscoe brothers, but the company soon ran into trouble.
Later, with the funding of William Durant, the company began to prosper and created the performance of ranking first in the United States in annual automobile production. In 1908, General Motors Company of the United States was established with Buick Motor Company as the center. When General Motors expanded, Buick became GM's second-largest division. It mainly designs and manufactures mid-range family cars. Buick's sales rank third within General Motors.
9. American Chevrolet Chevrolet
“Chevrolet” is taken from the surname of Louis Chevrolet (Swiss driver), the founder of the original Chevrolet Motor Company; graphic trademark It is an abstracted bow tie, symbolizing the generosity, style and elegance of the Chevrolet sedan.
Chevrolet’s international brand pedigree has been passed down for nearly a century. As the most international and popular brand under General Motors, total sales have exceeded 100 million units since the launch of its first product in 1912. Its market covers 70 countries and once set a record of selling a new car every 40 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. Therefore, Chevrolet cars were ranked on the list (1975) as "authentic American cars" and "baseball, hot dogs, and apple pie" that are closely related to the image of Americans. Since 1984, Chevrolet has won the "Car of the Year" award from the British "Automotive Style" magazine more than ten times.
10. American Ford, Lincoln, Volvo
The history of Ford Motor Company began in 1903, with founder Henry Ford’s “making cars affordable to everyone” "With the dream and outstanding vision, Ford Motor Company has gone through a century of vicissitudes and has grown into the world's largest truck manufacturer and the second largest automobile company. Currently, it owns eight world-famous automobile brands: Ford, Lincoln, Mercury, Mazda, Volvo, Aston Martin, Land Rover ) and Jaguar (FARLARUI). In addition, it also owns Ford Financial, the world's largest credit company, Hertz, the world's largest car rental company, and Quality Care, a customer service brand.
Lincoln is the second brand owned by Ford Motor Company besides Ford. It was founded by Mr. Henry Leland in 1907. In 1922, Ford acquired the most famous Lincoln brand in American history. The Lincoln Motor Company, named after the famous President Lincoln, established the Lincoln Department to produce Lincoln brand luxury cars. In the early days, it mainly produced aircraft engines. Due to its outstanding performance, elegant styling and unparalleled comfort, Lincoln has been selected by the White House as the presidential car since President Franklin Roosevelt of the United States in 1939. One of its most famous cars was the review car used by President John F. Kennedy. The famous products of the Lincoln brand include: Continental, Mark VIII, TownCar and Navigator, etc.
Lincoln sedan is a car named after Abraham Lincoln, the 16th president of the United States. It is a car produced for the president. Use President Lincoln's name to establish the company's image and display the top-notch graphics the company produces. Its trademark contains a shining star in a rectangle, which indicates that President Lincoln was the star of the unification of the American Federation and the abolition of slavery, and also symbolizes the brilliance of Ford Lincoln brand cars.
Volvo Car Company is the largest automobile company in Northern Europe, the largest industrial enterprise group in Sweden, and one of the 20 largest automobile companies in the world. It was founded in 1924 by Gustav Larsson and Asael Gabrielsson. On April 1, 1999, Ford Motor Company officially acquired Volvo Cars.
Volvo Cars now uses comprehensive digital design, so designers and engineers can complete development work faster and smarter than most competitors. Today, not only can computers be used to design a car, Volvo's experts can complete test drives and crash tests before building a prototype.
11. American Hummer
The American AMG company is world-famous for its production of Hummer. In 1992, the first civilian Hummer was launched and immediately won many favors. Today, General Motors has obtained the rights to use the Hummer trademark and production rights from AM General, which produces Hummers. The Hummer H2 SUV is the first Hummer born under General Motors. The H2 inherits the traditional style of the military Hummer and gives it a Some modern rhythm. First of all, it is unmistakably a Hummer off-road vehicle from all angles, especially the front face that highlights the characteristics of a Hummer.
12. China JAC
JAC is the representative of the national car, and its logo is a JAC in a circle with a blue background