Fashion creates classics, but classics are hard to be surpassed by fashion. Kaitz gets inspiration from swan's elegant, noble and carefree temperament, and completes the transcendence of a new concept: crossing classics and interpreting fashion. Inheriting classics shows that the brand will continue to create classics and inherit culture. Kaitz's fashion concept is not to copy the classics directly, but to shake hands with the "classics" and integrate the classics into fashion innovation. While expressing fashion, it naturally reveals a kind of "leisure" and "elegance" temperament, and deduces the truth and minimalist beauty of mature women's frankness, exquisiteness and elegance, so that leisure and elegance can be revealed in the gestures!
Kaitz, which insists on being "elegant but not frivolous, luxurious but not extravagant", has now been recognized as a well-known brand of ladies' fashion leather goods. Its product style is elegant, frank and exquisite. The first-line brand-name fabrics supplied by Italy and Japan are adopted, and the price is reasonable. On the basis of brand tradition, it incorporates the "elegant" fashion of swan, expressing a luxurious but not extravagant life philosophy. Elegant but not frivolous, it represents the true temperament of women's spiritual consciousness, inner independence and elegant image! Pursue a fashionable and leisurely lifestyle.
Kaitz was originally a leather shop in the central Italian city, which provided specially customized fashion accessories and leather materials for ladies in the society at that time. After years of operation, it became famous and was later acquired by Henry, a Hong Kong native. While continuing to expand the fabric customization business, we have increased the design, production and retail customization business of high-end leather products. Because of its classic and beautiful leather design and excellent quality, it is widely praised, and even many ladies and nobles in other cities often meet to visit and buy together, which is crowded for a time. Until the end of last century, Kaitz brand was introduced to Hong Kong by Henry's descendants, and a clothing and leather design center was opened in Hong Kong. Two years later, the first Kaitz store was opened in Tsim Sha Tsui, followed by dozens of franchise stores (counters) in Korea, Japan, Singapore, China Mattel and other countries and regions. In the late 1990s, the sales network has spread all over Southeast Asia and many places in Europe. Today, Kaitz brand has been involved in clothing, leather goods, shoes, cosmetics, watches, accessories, perfumes and other categories. Katozi takes the intellectually mature urban women aged 25-40 as the core consumer group of the brand, and provides them with exquisite, elegant and tasteful bag accessories with classic design and fabrics in line with international trends.
(1) main item price rangeNo. Single item price range (RMB) 1 female bag (full leather)100-3000 2 female bag (cloth with leather) 800- 1500 3 wallet (full leather) 3000.
Suitable for women aged 25-40: white-collar OL, petty bourgeoisie, hipster, business elite, etc.
(3) brand value orientation
(1 .luxury 2. Senior three. Top grade √4. High level 5. Sixth grade. Junior 7. Low-grade) The main business outlets of the city are Shanghai No.1 Yaohan New World City Chengdu renhe spring Pacific Xichun Library Store Pacific Quanxing Store Ito Yanghuatang Jinhua Store Wangfujing Isetan Shenyang New World New Mart Dalian New World Macale. Changchun Eurasia Shopping Mall Chongqing Far East Department Store Metropolitan Pacific Shapingba New Century Kerry Shopping Mall Century Xindu Oriental Shopping Mall Wenzhou Yintai Department Store Xi An Century Jinhua Jinan Ginza Shopping Mall is about to open:
Kaitz brand logos such as Shanghai Jiuhai Parkson, Shanghai Jiuguang Department Store, Qingdao Hisense Plaza, Qingdao Sunshine Department Store, Hangzhou Yintai Department Store, Ningbo Yintai Department Store, Shenyang Zhongxing Commercial Building, Shenyang Zhuo Zhan Shopping Center, Changchun Zhuo Zhan Shopping Center and Beijing sogou.
Design auxiliary brand logo
Product poster