What is trademark registration:

The full name is "Intellectual Property Customs Registration" including "Patent, Copyright, and Trademark Customs Registration".

Recording for customs protection of intellectual property rights means that the intellectual property right holder records the name, registration place or nationality of the intellectual property right holder, the name of the intellectual property right holder, the name of the intellectual property right holder, the name of the intellectual property right holder, the registration place or nationality, and the name of the intellectual property rights holder in accordance with the provisions of the Customs Protection Regulations for Intellectual Property Rights. The name, content and related information, the status of intellectual property license exercise, the name, place of origin, entry and exit customs, importers and exporters, main characteristics, price of goods for which the intellectual property right holder legally exercises intellectual property rights, and the names of goods that are known to infringe intellectual property rights. The manufacturer, importer and exporter, customs at the place of entry and exit, main features, prices and other specific information shall be notified to the General Administration of Customs in writing so that the customs can proactively protect relevant intellectual property rights during the supervision of imported and exported goods.

What is the role of trademark registration:

If the intellectual property right holder has not registered his intellectual property rights with the customs in advance, even if the customs discovers that infringing goods are about to enter or exit the country, they have no power to proactively suspend their rights. import and export.

Is it necessary to file a trademark application?

No, the Trademark Office and China Customs are two different agencies. Customs registration of trademarks is entirely derived from the practice of seeking customs protection. It is not necessary, but it is very practical.

According to the "Regulations on the Customs Protection of Intellectual Property Rights", China Customs has the right to take intellectual property protection measures under three circumstances: first, to detain suspected infringing goods based on the application of the intellectual property right holder; second, to If the intellectual property right holder has not applied for detention in advance, but the customs believes that the relevant goods are suspected of infringing the intellectual property rights registered with the General Administration of Customs, it may detain them ex officio and confiscate the infringing goods after it is determined that the goods are carried by individuals or mailed. Customs may confiscate infringing items exceeding "reasonable quantity for personal use".