Although Dove Chocolate and Dove Shampoo are the same English word, they have different symbolic meanings. Dove is composed of acronyms, while Dove is taken from the original meaning of the word.

As we all know, Dove Chocolate takes a romantic route, focusing on young couples, so its name means Do you love me, so as to deepen the theme of love, which is most obvious when it enters the mainland market in China. What impressed me the most is the advertisement in G.E.M., and "Enjoy Silk Slippery" has become Dove's classic slogan.

Dove, which shares the same name and surname with it, is a detergent brand. From its brand logo, we can see the meaning of the name, which symbolizes peace and friendship. Dove is one of Unilever's brands, which originated from France, but because it is a "rising star", its sales volume and reputation in the local market in China are slightly lower than those in Qingyang and Pan Ting.

although they have the same name, they belong to different categories, so they have been living in peace for years without trademark disputes.

Actually, a name is a code name. Due to the differences between cultures, when a brand goes international and hits the China market, it needs to be easy for the target customers to understand, and the brand name will be optimized by transliteration.

Like Coca-Cola, when it was first introduced to China, it didn't sound like a fast-moving product, but it sounded like a hardware product, so its sales volume was low, and no one cared about it. Later, it launched a name campaign in China, and it sold well all the way.

Therefore, Dove and Dove, as the leaders of FMCG brands, need a catchy and easy-to-understand name if they want to keep their sales volume and explore the market.