In fact, this kind of behavior is also very understandable, because if a person becomes popular, all kinds of topics about him can actually bring heat and flow to some people, and may also be used by others to bring some unnecessary troubles and losses to himself.

First, it is a kind of protection for one's rights and interests.

Let's take Li Jiaqi Voice's trademark application as an example. Because Li Jiaqi's delivery style has been imitated by many bloggers and can be recognized by many consumers, many people will imitate Li Jiaqi's sales style in order to increase the sales of their products, and even deliberately imitate Li Jiaqi's voice to help them sell. Then this will have some influence on Li Jiaqi himself, that is, others will buy some goods because of his voice. However, Li Jiaqi's popularity was used to make a sale. If he cheated consumers badly, consumers might be angry with Li Jiaqi, which would damage Li Jiaqi's rights and interests.

second, avoid opportunistic people from having a negative impact on themselves.

Because we know that many people on the Internet will use Li Jiaqi's sales style to sell their products. However, not all businesses are customers who only sell goods with excellent quality. If a fake and shoddy business imitates Li Jiaqi's style, many consumers buy these fake and shoddy goods by virtue of their good impression of Li Jiaqi, which eventually leads to some bad effects on consumers' rights and interests, then although this matter has nothing to do with Li Jiaqi himself, consumers are likely to put their first impressions on Li Jiaqi, which will have some negative effects on Li Jiaqi.

Third, in order to bring greater benefits to oneself

Because if Li Jiaqi registered his voice as a trademark, his own voice can only be imitated and stolen by others for his own use. In this way, in addition to protecting his own rights and interests, he can also strive for greater benefits for himself. If others want to sell with Li Jiaqi's voice, they need to pay for the right to use the trademark, which can also bring some income.