Nature positioning

That is, taking the nature of the enterprise or institution as the positioning point. This positioning method is widely used and is characterized by being appropriate, natural and easy to understand. For example, the logos of the People's Bank of my country and the Agricultural Bank of China designed by Mr. Chen Hanmin, a famous Chinese designer, respectively use ancient coins, the character "人" and wheat ears, and the RMB symbol "￥" to highlight the nature of financial institutions.

Content positioning

Consistent with product or name content. The characteristics are clear, easy to remember, and clear at a glance.

Artistic positioning

It is mostly used by various groups and institutions related to culture and art. Such as cultural centers, art galleries, cultural exchange associations, etc. It is characterized by an emphasis on artistry and a sense of humor.

National positioning

Mostly used for companies or institutions with a long history. It is characterized by the use of traditional patterns or symbols of traditional culture, such as dragons, phoenixes, etc. For example, the Chinese tea export trademark uses the word "中" to form a continuous pattern with Chinese characteristics.

International positioning

Mostly used for product trademarks of foreign trade companies, multinational companies or those preparing to enter the international market. It is characterized by the multi-purpose letter type, such as Coca-Cola, Kodak trademarks, etc.

Concept positioning

It is widely used in various enterprises or institutions. It is characterized by abstract patterns, expressed in symbolic or allegorical ways.

Different companies or institutions have different positionings, and companies or institutions of the same type may also have different positionings. How to find the most ideal positioning is related to the designer's cultural quality, artistic accomplishment and comprehensive judgment ability. It should be understood that positioning is only a focus and cannot be treated in isolation. The above positioning methods are more intertwined in the actual design process. You have me, and I have you, infiltrating each other and complementing each other. As long as we carefully think, practice and explore repeatedly, and summarize the rules, we will be able to achieve accurate positioning, achieve twice the result with half the effort, take fewer detours, and produce more quality products.