The psychological requirements of trademark design lie in four aspects:
Simple and easy to recognize and remember. The essence of trademark lies in information dissemination. A good trademark should first be recognizable and memorable among customers. Successful trademark design can be integrated into the public, or divorced from the public and above life.
Outstanding personality and clear connotation. The personality of a trademark is its own value. While emphasizing its individuality, we should realize the exclusiveness and distinctiveness of trademarks. Trademark design should be unique and break through the convention; The symbols of graphic meaning should be clear and prominent, which can correctly convey the individual characteristics of specific goods and services.
It is novel, unique and eye-catching. The creativity and modeling of trademarks should be novel and unique, with distinct formal beauty and sense of the times, which can give people a beautiful enjoyment. Breaking through the traditional framework constraints, bold and creative, unconventional, amazing trademark masterpieces exist in ancient and modern times.
It is extensible. A successful trademark should be extended in time and widely used, which can be used in different occasions and media. Trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering.