The principles of trademark registration refer to the basic rules and guidelines in the trademark legal system, which are used to guide the review and protection of trademark registration. The following are several main principles for trademark registration:

1. Principle of Distinctiveness: A trademark must be sufficiently unique and identifiable so that consumers can distinguish it from other trademarks. A trademark should be able to evoke associations with a specific source of business in related goods or services.

2. No conflict principle: Trademark registration applications must avoid conflicts with existing trademarks. This means that a trademark should not be similar in appearance, pronunciation, meaning or business concept to other trademarks to avoid confusing or misleading consumers.

3. Principle of legality: Trademarks must comply with legal and ethical norms. Trademarks cannot violate public order, social interests or ethical principles. For example, a trademark cannot be misleading, violate public morals, or infringe on the rights of others.

4. Principle of non-descriptiveness: Trademarks cannot be too descriptive to describe the goods or services involved. Trademarks should be independent, unconventional and non-descriptive to increase the distinctiveness and recognizability of the mark.

5. Public interest principle: The purpose of trademark registration is to protect public interests. Trademarks should help consumers make informed purchasing decisions and prevent confusion and misleading in the marketplace.

6. Global consistency principle: In international trademark registration, trademark principles strive to be consistent between different countries and regions. This helps to promote the coordination and convenience of international trademark protection.

The principles of trademark registration can ensure the legality, uniqueness and protection of trademarks, thereby promoting the effective use of trademarks and market competition.

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