Trade names are used to distinguish different enterprises, while trademarks are used to distinguish different commodities. Generally, a company and enterprise can only have one trade name, but trademarks can be registered according to different commodities. Under certain circumstances, trade names can sometimes be used as trademarks, while trademarks cannot be used as trade names to a certain extent.

Second, the forms of expression are different

According to the Provisions on the Administration of Enterprise Name Registration, a business name can only be composed of two or more Chinese characters, while according to the provisions of China's Trademark Law, trademarks can be combined with numbers, graphics, pinyin, colors and English letters. It can also be seen that there are great differences in the forms of expression between the two.

Third, the scope and effectiveness of use are different

China's regulations on trademark rights are that once a trademark is registered nationwide, it is valid, and the service life of the trademark right is stipulated to be valid for ten years, which can be renewed after expiration; The trade name right has certain regional restrictions. First, it must be approved by the State Administration for Industry and Commerce before it can be used in a certain area. However, there is no limit on the use period of the trade name, and once it is approved, it can be used for life.