Many people don’t understand why independent brands plagiarize. In my opinion, it’s because they are lagging behind. The designs of foreign brands are gradually gaining popularity, and Chinese people's aesthetics have already been preconceived. What everyone thinks looks good conforms to European and American car design rules. For independent brands, it is not a simple matter to change the public's aesthetic preferences. If you come up with an innovative style, you will most likely risk your life to innovate. Once it is not accepted by others, it will be equivalent to sending your brothers and sisters into a pit of fire...

Although I can I understand the Chinese people’s attitude towards plagiarism, but sometimes we have to admit that many plagiarized designs still sell well. What does this mean? It shows that the person buying things is not confident in himself. Just like those who buy fake LV bags, they would rather spend 500 yuan to buy a fake one than to spend 500 yuan to buy an authentic domestic brand. In the final analysis, it is still because of backwardness, which is the backwardness of the overall level of consumers.

Of course, backwardness is also reflected in the right to speak. Not only do designers have no say in car companies, but even Chinese car companies have little say in the world's automobile industry. Faced with this situation, we can only keep our heads down and work without saying anything...

But how?

Some people criticize plagiarized things, but no one buys innovative things, so you can only copy them cleverly. Copy a little, innovate a little more, find a little personality in the contemporary automobile trend, and find a little difference in the great harmony. This is what most domestic brands are doing now.

Of course, all major domestic manufacturers are looking for a path that suits them. Chinese brands have little historical accumulation and do not have as deep a history as other people's brands. So everyone doesn’t know what is suitable for them and what is good in terms of styling. Nowadays, everyone is making more and more cars, and they are slowly beginning to explore a design language that suits them. Harvard, for example, is relatively advanced.

Before it finally matures, learning from, imitating, and copycatting can be said to be a necessary path. Manufacturers like Mercedes-Benz and BMW have countless experiences on the production line. They have profound experience in how to make a complete set of products and how to shape them, and they also have in-depth analysis of the market. These Chinese brands now lack such experience. But as time goes by, everyone's experience will definitely accumulate.

These cars built by independent brands are all based on their own valuable experience. Look at those big brands, early Japanese brands, they were also copied. There are always various ways to go through a process of starting from scratch. Mercedes-Benz might also want to copy BMW. We are now in an early stage of development. Therefore, various means are necessary.

Let us close our eyes and imagine that China now has a population of only 500-600 million, with a per capita annual income of more than 300,000 to 500,000. The city is well planned, the roads are clean, there is no congestion, and the buildings are beautiful. Every family has a garden and garage, owns 2 to 3 cars, and every child can receive a good education. At that time, no matter what kind of products Chinese cars launched, they would surprise the world...