"Benny Road" brand has been used for 24 years from 198 1, which is a brand with a long history. "Benirall" brand itself is an Italian brand, which has been operating in Hong Kong since 1980s. It is said that during this period, "Benny Road" also invited pop stars such as Chow Yun Fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, it entered the mainland for sale, but for various reasons, the operation was not very ideal. 1996, Hong Kong Deyongjia Group Co., Ltd. bought the "Bannilu" trademark, founded "Guangzhou Friendship Bannilu Clothing Co., Ltd.", repackaged the Bannilu trademark, and completely transformed the Bannilu brand. After entering the domestic market, it coincides with the opening of Tianhe City in Guangzhou. Benny Road unexpectedly acquired a store with other brands returning rent, and opened the first store after a comeback. With the prosperity of Jusco and others, Benny Road was a great success in Tianhe City and became an instant hit. Since the establishment of 1996, Bennilu has been devoting itself to the business development in China and Southeast Asia, and expanding different types of clothing brands. At present, Benny Road Clothing Company has launched more than ten brands, including six famous brands, including: Benny Road, Life Geometry (S&K), Interactive Zone (I.P.ZONE), BAMBINI, Benny Road Attitude and ebase. On the whole, it seems that Benirall's pace of launching new brands in the domestic market has not stopped.