Amazon is vertical, and it adopts the method of split selection.

Amazon has nearly 35 categories, most of which are concentrated in 2 categories, namely: automobile supplies, maternal and child, beauty cosmetics, books, photography, mobile phones and accessories, clothing and accessories, computers, TV stereos, food, personal health care, home and gardening, industry and science, jewelry, lighting, luggage and travel goods, outdoor products, pets.

Advantages of vertical category selection

First of all, it can improve the seller's professionalism in products and better grasp the pain points of users, but these are not the most important. The most important thing is to help the seller save operating funds and reduce the possible unsalable backlog of inventory, because when you focus on a certain category, products will also form a joint force with each other, which naturally makes the inventory grasp far better than the way of selecting products with a hammer in the east and a hammer in the west.

Secondly, when the monopoly of vertical products reaches a certain stage, there will be a certain bargaining power in this category, and raising the profit rate through a small range of price increases will not have much impact on sales.