After sorting out hundreds of pet KOLs on Douyin and Kuaishou, the editor today brings you hundreds of cute pets on Bilibili (hereinafter referred to as Station B) UP master. Unlike Douyin and Kuaishou, the cute pet videos on Station B have no time limit, giving Yunshupet users an excellent viewing effect.

As the first domestic pet medical observation reality show "Pet Hospital" became very popular on Station B last year, Station B successively launched "Pet Hospital 2", "Two Percent Love" 》. The theme of cute pets is becoming more and more important on Station B.

According to what Meng Qiudai, the general manager of marketing planning at Bilibili, shared at the Yapet CEO Summit: Young people need to communicate with their peers when socializing, and more content needs to be developed around their interests and hobbies. The cute pet circle is an important development point for Bilibili. Refined cute pet content can attract users who are not originally from Bilibili to enter and pay attention.

Station B currently does not have a clear "Pet" channel, and pets are temporarily classified into the "Animal Circle" in the "Life" channel. In 2019, the total number of views of the animal circle at station B was 5.525 billion, and the number of discussions was 19.181 million; in September this year, the total number of views of the animal circle at station B was 16.05 billion, a year-on-year increase of 190.5, and the number of discussions was 26.788 million , a year-on-year increase of 39.65.

Among them, the category of cute pets has the highest total number of views, with 16.05 billion views; the category with the highest number of subscriptions is the cat category, with a total of 580,000 subscriptions. In the table, we can also see that in the category of pet cats, Station B has subdivided it into five categories: "cat, cat, cat, cat sucker"; in the pet category The general category of dogs is subdivided into "dogs, dogs, dogs, and Shiba Inu".

More than millions of fans

In the review last September, Huahua and Sanmao CatLive were the only ones in Station B to have over one million fans. This year, NBzhuoc Da also became the second pet UP owner with one million fans after Huahua and Sanmao CatLive. It is worth mentioning that NBzhuoc Da is also a game UP owner.

In the last review, the number of fans of Huahua and Sanmao CatLive was 2.495 million, while this year the number of fans was 3.081 million, a year-on-year increase of 23.4. In June, pet industry experts also reported that Huahua and Three Cats CatLive had settled in Douyu’s new cute pet section, and the number of followers of the live broadcast room has reached 311,000.

The number of fans is between 500,000 and below 1 million

There are 7 pet UP owners in this range, four more than last year. Among them, Hemaozhuの has the most fans, with 946,000. Its main update content is to rescue stray cats. It is also the only cat rescue and adoption platform in Bilibili.

Papi’s cats and dogs are the pets of Papi Jiang’s family. Pet industry experts have also reported that Papi Jiang wants to apply for “Papi’s cats and dogs” as a trademark. Maomao Village Chief’s main video content is about funny and cute pets, and the number of views on a single video can reach about 70,000 to 110,000.

The number of fans is more than 200,000 and less than 500,000

There are 19 pet UP owners in this range, an increase of 7 compared with last year. Most of the UP owners The number of fans is concentrated between 200,000 and 300,000. The channel with the highest number of fans is the iPanda panda channel with 476,000 fans. The main food content is mainly about the national treasure panda. In addition to cats and dogs, Master Xiao Huihui mainly focuses on popular science knowledge about birds, while Reptile World focuses on reptiles and exotic pets. Others such as Liu Daodao, I am Husky Big G, Pei Pei is a real cat, etc. are all pet KOLs with millions of fans on Weibo and Douyin.

There are more than 100,000 fans and less than 200,000 fans

There are 26 pet UP owners in this range. Xichun Nuan, who has the most fans, has 194,000 fans. The main video content is his own Daily funny videos of raising pets and cute videos of foreign pets. At the same time, the UP owner also has a translation function.

Shiba Inu Oka is the official account of the WeChat emoticon pack Shiba Inu Oka; _Mr. Z_ is the only authorized reprint account of Douyin pet KOL Zhao Las on the entire network; Dai Medical Monk’s Animal Kingdom is mainly about popularizing knowledge about working dogs.

Fans below hundreds of thousands

This range has the largest number of UP owners (46), and it is also the range with the most differentiated content. For example, Marco Polo, who has the highest number of followers in this area, is a UP owner who provides funny science about birds. He also said in his introduction that he is a bird lover; You Teach Cats to Play Games is an UP owner who focuses on rescuing stray cats. The content published is also mainly about rescue; Josany is an owl lover and has rich owl knowledge;