The origin of brands can be traced back to the 16th century. Even so, the definition and effectiveness of brands have never been finalized, starting from the early industrial society when livestock were branded, to the market economy that became a means for enterprises to win competition. Times are always changing, whether you are an academic like a theoretical worker or a practical person like an entrepreneur, because you observe the brand from different angles, and your understanding of the brand is different. There are similarities and also There is no shortage of clear opinions. Generally speaking, a brand is established, which can be a name, term, mark, logo, or design, in order to identify the goods and services of a group of sellers and differentiate them from those of its competitors. Specific meanings include: Brand is a positioning and an image that can distinguish specific consumer groups, indicate the identity and status of a specific group, and have a distinctive personality. A brand is an identity that has a distinguishing function. It differentiates its products or services from those of its competitors. Brand is a relationship. This relationship originates from the brand as a bridge between products and consumers, and on this basis, consumers' satisfaction, trust, loyalty and enthusiasm for brand products are formed. A strong sense of belonging and identity. ?