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What are the forms of trademark transfer and how to handle the trademark transfer procedures?
What are the forms of trademark transfer?

The forms of transfer of registered trademarks include contract transfer and inheritance transfer. Contract transfer refers to the transfer of a registered trademark between the transferor and the transferee by signing a transfer contract; Inheritance and transfer refer to the death or incapacity of individuals and legally registered individual industrial and commercial households, and their registered trademarks are inherited by legal heirs.

How to handle trademark transfer procedures?

When handling the trademark transfer formalities, the applicant may entrust an organization with the trademark agency qualification recognized by the State Administration for Industry and Commerce, or directly go to the trademark registration hall of the State Trademark Office. At present, there are nearly 800 trademark agencies recognized by the state, which are distributed in all provinces, autonomous regions and municipalities directly under the central government.

The applicant shall, according to his own specific circumstances, decide whether to entrust an organization with trademark agency qualification to handle the transfer of a registered trademark or go directly to the Trademark Office. Applicants who are familiar with trademark laws, regulations and related procedures and have good postal service at their habitual residence or business place can go directly to the Trademark Office; If the above conditions are not met, it is best to entrust a trademark agency to act as an agent; A foreigner or foreign enterprise without a habitual residence or business office shall entrust a trademark agency to apply for transfer registration. In the process of examining trademark transfer, the Trademark Office often issues various documents to the applicant, such as Notice of Correction and Notice of Rejection. Most of these documents require the applicant to make some amendments to the original application and reply. These documents are usually sent by post office. In view of the fact that the postal channels in some areas of China are not smooth, and some applicants' addresses have changed, it often happens that the documents issued by the Trademark Office are not received by the applicants, which affects the process of transfer registration.

Trademark agents in trademark agency organizations are familiar with trademark laws and regulations, proficient in trademark business, able to accurately understand the intentions of clients and the Trademark Office, assist the parties to accurately modify the documents required by the Trademark Office, and make the examination of transfer registration applications go smoothly.

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