Anchor PK means that an anchor can challenge an e-commerce provider in another live broadcast room during a live broadcast.
E-commerce live broadcast refers to offline brick-and-mortar merchants and sellers promoting their products through some online live broadcast platforms, allowing customers to purchase their own goods while understanding the various functions of the products. E-commerce live broadcast has the promotion advantages of being intuitive, fast, highly interactive, and rich in content.
It is legally a commercial advertising activity, and the anchor also bears the responsibility of "advertising spokesperson", "advertising publisher" or "advertiser" depending on the specific behavior. If consumers buy fake goods, they should first contact the seller to bear legal responsibility. The anchor and the e-commerce live broadcast platform must also bear corresponding joint and several liability.
News on May 6, 2020, according to the People's Daily, in the first quarter, the national online retail market was basically stable, and the "stay-at-home economy" became a market hot spot. The big data monitoring of the Ministry of Commerce showed that in the first quarter, e-commerce More than 4 million live broadcasts.
A successful e-commerce live broadcast should have four elements:
1. Anchor - it is crucial to choose an anchor with suitable personality and matching style.
2. User (demand side) - whether the anchor has the ability to influence users, that is, whether there is private domain traffic. According to the "AIE standard" for private domain traffic, if an anchor wants to have long-term private domain traffic, it must be IP-based and have loyal fans.
3. Goods (supply side) - Live broadcast makes products the focus, which will greatly magnify defects. Efficient supply chains and excellent products of merchants are the key.
4. Script - the host, user, and product are based on scene interaction and need to form a "field" according to the plot controlled by the established script to facilitate a large number of transactions.