McDonald's restaurant was first called "McDonald's Fast Food" in China, and the translation of McDonald's was not adopted until later. The golden rule of McDonald's is "customer first, customer first forever". It is enough to see McDonald's service attitude towards customers. However, on October 12, 217, McDonald's changed its name to "Golden Arch". Many people said that when they first heard this nickname, they were very surprised and sighed. During the years when McDonald's appeared in China, people in China spent a lot of leisure time, which won the favor of Chinese people.

after citic and Carlyle entered McDonald's, although the brand and business model of McDonald's have not changed, the capital composition has changed, but McDonald's America has changed from the previous major shareholder to the minority shareholder, which means that the right to speak of American companies has also changed. Because the right to speak in the United States has changed, if the name McDonald's is still strongly used, there may be different tendencies between China and the United States on this topic. Therefore, the United States does not agree that China will continue to use this name, so it will change its name.

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McDonald's has become a franchisee in China. Although the trademark can continue to be used, it is an international practice to use different names in the franchise market, so it is necessary to change the name. Changing it into the Golden Arch is more a literal translation from the trademark of McDonald's, and the image is more direct. In fact, the Golden Arch is the first step for McDonald's to become a national fast food chain from a local snack. They opened their first franchise store in Phoenix, the United States. For the first time, the appearance of the store adopted two large gold-pointed parabolic structures. In the 196s, these two parabolic elements were combined and became similar to the current M shape. The golden arch is actually the earliest visual image of McDonald's. Renaming it Golden Arch is also based on the first impression of McDonald's entering China. Changing its name, its operation mode is still the same as before, and its purpose will not change with the renaming.

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McDonald's responded that after McDonald's became a strategic partner with CITIC and Carlyle, the corporate name of McDonald's China headquarters was changed to "Golden Arch (China) Co., Ltd." from October 12, 217 due to business development needs. McDonald's China has developed traditional franchise business in Shanghai and Shenzhen markets. McDonald's USA announced that it would gradually stop purchasing chicken products that used some human antibiotics in the feeding process.

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conclusion: McDonald's changed its name only because of the different ownership rights between China and the United States, but in fact, the essence of McDonald's will not change because of this, and it will always serve customers, and the principle of customer first will not change. McDonald's will still be active in our leisure time.