Beau today is a Hong Kong designer women's shoe brand founded on 20 12. Its design style is neutral in Europe and America, retro and fashionable, and the design is based on simple temperament. At the same time, it emphasizes the comfort that shoes must have to make beauty more elegant and calm.

2. The origin of the name

Beauty is called bt for short, and the beauty in Beau today comes from French, which means that the design inspiration comes from more neutral elements, and it also means more retro, more fashionable and sexier. Beau today focuses on the use of first-class cowhide materials, and its design style is neutral in Europe and America, retro and fashionable.

3. Brand culture

BT is not so much a brand of shoes as an attitude towards life. It is stubborn and independent, so that time can make itself better. We hope to reshape our temperament through shoes and have a good attitude towards life.

BT, as a brand from Hong Kong, is inspired by more neutral elements and advocates a stubborn and independent attitude towards life.

Extended data beautoday brand positioning:

Beautoday is a medium-grade brand with high cost performance. The price of shoes ranges from several hundred to several thousand.

Due to the differences between Asians and Europeans, Europeans have long feet and high instep, so the classic European shoe last can't be used, and the products need to be debugged many times to reach a suitable state.

Select high-quality high-grade leather, keep the original pores with leather, and make shoes more breathable. The dyes used to color leather are also natural plants.