The car marked L is Lexus. Founded in 1983, Lexus is a world-famous luxury car brand under the Toyota Group of Japan.

The L letter surrounded by an ellipse, according to the official statement of Toyota Motor Sales Company of the United States, was decorated according to an accurate mathematical formula, and it took more than half a year for more than three designers and advertisers to complete it: this outstanding symbol defeated five design competitive presentation.

Lexus was first introduced in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus automobile trademark adopts the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.

Milestone:

In August p>1983, TOYOTA Chairman Eiji Toyota decided that it was time to create a luxury brand to challenge the best luxury cars in the world.

in may p>1985, a design team was sent to California to design the concept car. In July of the same year, the first prototype of LS4 was built.

in may p>1986, the performance test was carried out in Autobahn, Germany. In September, the test was widely carried out on American highways.

in may p>1987, the management of the company passed the final design of the LS4.

in January, 1989, the LS4 and ES25 were unveiled at Detroit and Los Angeles auto shows. And went on sale in September of the same year.

above content reference: Baidu Encyclopedia-Lexus