The national liquor Moutai was renamed Kweichow Moutai on June 30, 2019.

According to information from China News Network, starting from June 30, 2019, "National Liquor Moutai" will officially be renamed "Kweichow Moutai", bidding farewell to the "National Liquor" slogan that has been used for many years. On the morning of June 29, the name of Moutai’s WeChat public account was quietly changed from “National Liquor Moutai” to “Kweichow Moutai”. This change is profound. In the past 17 years, Moutai has applied for the national liquor trademark nine times, but all of them were rejected. On June 12, Li Baofang, Party Secretary, Chairman and General Manager of Moutai Group Company, stated that the "National Liquor Moutai" trademark will be suspended before June 30.