Chateau Lafitte, a famous Bordeaux winery founded in 1763, is fighting to protect its trademark in China

Chateau Lafitte (Chateau Lafitte) Founded in 1763. The chateau is located on the "First Slope of Bordeaux" and is named after the highlands on the right bank of the Garonne River: the word Lafitte meant "hill" at the time.

Since 1868, Chateau Lafitte has been selected for inclusion in the second edition of the Féret Guide; the famous Bordeaux red wine selection magazine and enjoys a high reputation in history.

About 100 years later, businesswoman Juliette Mengin developed a strong interest in Chateau Lafitte and its red wine, and decided to acquire the winery. She devoted all her energy and money to the construction of wine cellars, which were crucial to preserving red wine, and the planting of selected grape saplings. The winery is managed by her grandson Philippe Mengin. He is a young, modern wine technologist who has inherited the Mengran family’s unyielding quality and uses this to defend the family’s inherited Bordeaux famous red wine.

According to Philippe Mengin, Chateau Lafite Rothschild has filed a lawsuit against us in order to prohibit us from using the trademark Chateau Lafitte in France. For ten years. After a long judicial process, French courts at all levels from the first instance to the final instance made rulings to allow us to use the trademark Ch?teau Lafitte; and finally the French Supreme Court also ruled that the trademark Ch?teau Lafitte is We own it legally and exclusively.

Later, the Bordeaux Wine Office suggested that we register our trademark in China, and Chateau Lafite Rothschild sued us in China, trying to prevent us from using our trademark in China. Purpose of China Sales.

We have received support from the Trademark Review and Adjudication Board of the Chinese State Administration for Industry and Commerce. We can believe that the Chinese Trademark Office will make a reasonable and legal ruling based on the established French judgment. Just like in France, the Ch?teau Lafitte trademark and the Ch?teau Lafite Rothschild trademark should be able to coexist in China.

We know very well that our network and financial resources cannot compare with Chateau Lafite Rothschild, which has been pestering us, but we hope that more Chinese people can learn about Lafite. The reason for Chateau Rothschild’s unreasonable lawsuit against us is that we hope that Chateau Lafite-Rothschild will finally understand the truth, obey the established judgment of the French court, and recognize the rights we hold to the Ch?teau Lafitte trademark. The history of Chateau Lafite Rothschild is much earlier.

We must not fail to protect our legal rights just because our economic strength is inferior to each other!

History of the winery

The name "Lafite" of Chateau Lafite comes from the medieval southern French dialect "la hite", which means "the hill".

Chateau Lafite was founded in 1354 by a nobleman named Lafite and was already quite famous in the fourteenth century. In 1675, she was purchased by J. D. Segur, the world's number one wine industry figure at that time. Xigang was a powerful figure in the wine industry at that time. He also owned the top historical Chateau Latour, Chateau Mouton and Chateau Calon-Segur. King Louis XIV of France once said that the Chigon family may be the richest family in France. In the seventeenth century, France was basically dominated by Burgundy wine. Bombardier, the mistress of King Louis XV of France, who was a famous "courtesan" in the upper class at that time, had a soft spot for Lafite. Lafite is often the favorite of the nobles of the Palace of Versailles. After the death of the third generation head of the Xigang family in 1755, the property rights of Lafite entered a relatively chaotic historical period.

But the quality of Lafite wine still does not disappoint. Until 1868, Sir James Rothschild (Baron James Rothschild) won the bid at a public auction for a sky-high price of 4.4 million francs. The family has owned Chateau Lafite to this day, and has been able to maintain the quality of Chateau Lafite and its reputation as the world's top wine. The current owner, Baron Eric de Rothchild, took office in 1974. His keen innovation and painstaking management have enabled Lafite wine to escape from the mediocrity of the 1960s and 1970s and reach its peak again.