Recently, Shaanxi Baishui Dukang Liquor Co., Ltd. (hereinafter referred to as "Baishui Dukang") issued an apology statement in the "Legal Daily". The statement stated that in the trademark infringement dispute case between Baishui Dukang and Luoyang Dukang, Baishui Dukang apologized for the negative impact on Luoyang Dukang’s reputation caused by 15 false articles published through online channels from July 2017 to May 2018.

Baishui Dukang’s apology is related to the verdict of the Huimin District People’s Court of Hohhot City on March 25 this year against Zhang Hongjun, chairman of Shaanxi Dukang Liquor Group, in the case of damaging business reputation. The verdict pointed out that Zhang Hongjun had instigated others to spread eight factually false articles, including "The 100-billion-dollar mining rights case in northern Shaanxi that affects the whole country has been changed and the second largest unjust case in Shaanxi is taking shape" and was guilty of the crime of damaging commercial reputation.

Dukang’s trademark infringement dispute has lasted for nearly ten years, and litigation cases involving trademark infringement and rights protection have emerged one after another.

In April 2018, the Henan Provincial High Court made the final judgment not to support Baishui Dukang’s appeal and to compensate Luoyang Dukang 15 million yuan.

Relevant judgment documents show that since 2011, Luoyang Dukang discovered that Baishui Dukang Company was not using the "Baishui Dukang" trademark in a standardized manner, so it sued Baishui Dukang on May 3, 2016 for infringing the exclusive rights of registered trademarks. company. The court found that in 1993, the trademark No. 152368 "Dukang·Dukang Brand" was facing renewal. The former State Administration for Industry and Commerce convened relevant departments and enterprises to coordinate, but Baishui County Dukang Distillery and the trademark No. 152368 "Dukang·Dukang Brand" The original owner of the trademark, Yichuan County Dukang Distillery, did not reach an agreement on the licensing of the trademark. At this point, the licensing relationship between the two parties has been terminated, and Baishui Dukang Company is no longer the exclusive owner of the Dukang trademark.

It was precisely because of this verdict that Baishui Du Kang believed that the verdict was unfair and launched a public opinion attack, which led to the development of the situation to today's public apology.

According to information from the Shaanxi Baishui Dukang WeChat public account, Zhou Ming, head of the group’s marketing department, recently explained the use of the Dukang Baishui trademark at the “First Half of 2019 All-Staff Meeting” and detailed the usage specifications of Dukang . The two Baishui Dukang trademarks shown in this article are both registered trademarks and are clearly separated from the Dukang trademark held by Luoyang Dukang.