We can reveal or reflect the inner packaging items through the color of the outer packaging box, so that when people look at the outer packaging bag, they can basically perceive or associate what the inner packaging is. But if we can go When entering the store and looking at the goods, many products do not reflect this caring relationship, making it impossible for consumers to think about what the packaged items are from the outside to the inside. Of course, it will not play a positive promotional role in product sales. The color of normal external packaging bags should grasp the same characteristics to varying degrees. So what characteristics should the packaging box design grasp?

(1) From the perspective of the industry, food generally uses goose yellow and pink as the main colors to express a sense of warmth and intimacy. Of course, tea uses a lot of green, and beverages A lot of them use green and blue, a lot of wines and cakes use bright red, and a lot of children's food use rose. The main colors used in daily cosmetics are mostly rose, pink, white, and light green. , light blue and dark brown are mostly used to highlight the warmth and elegance. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray to highlight the calm and elegant beauty.

(2) The contrast between light and heavy colors (or called contrast between dark and light) is also one of the important reproduction techniques in the use of packaging colors. This contrast between light and heavy is often done with light and elegant colors. The background color sets off a solemn and deep theme pattern, or in a solemn and deep theme pattern (mostly color block patterns are the focus). It shows the theme and name of the light and elegant packaging, as well as the trademark or advertising slogan. Reflection In the past, a large area of ??solemn and deep pigments was also used to lay the foundation. In addition, light and elegant colors were used, or a certain color block was concentrated, or some patterns were fully decorated. In this kind of light and heavy contrast, the general pigments have coordinated color contrast and cold and warm colors. Color contrast, the method of coordinating color contrast is often light green versus dark green; light yellow versus dark coffee; pink versus bright red, etc., while the contrast between warm and cold colors is mostly black versus white, red versus blue, etc.

(3) Point-to-face contrast (or size contrast) in color use. This kind of contrast is mainly used in the design process of a packaging picture, using pigments to contrast from a center or concentrated point to the overall picture. , that is, the contrast between small-scale and large-scale images. In daily life, especially in washing and cosmetic products, we can see that on the packaging box of a product, there is nothing clean in the entire area, but it is concentrated in the middle. Then a very obvious small square with a heavy color (or oval or small round) will then reflect the theme of the brand and name of the packaging content from the picture of this small square. This is not only a combination of points and surfaces, but also It is a contrast between large and small, and occasionally there is a contrast from point to point and gradual transition.

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