1. The trademark registrant handles it by himself, that is, the parties personally go to the Trademark Office to submit the relevant materials, pay the corresponding fees, and renew the trademark;

2. Entrust an agency, that is, the parties entrust a legally established trademark agency to handle matters related to the renewal of a registered trademark.

legal basis

Article 18 of the Trademark Law of the People's Republic of China

You can apply for trademark registration or handle other trademark matters by yourself or entrust a legally established trademark agency to handle it.

if a foreigner or foreign enterprise applies for trademark registration and handles other trademark matters in China, it shall entrust a legally established trademark agency to handle it.

Article 4

If a registered trademark needs to be used continuously after its expiration, the trademark registrant shall go through the renewal procedures in accordance with the regulations within 12 months before the expiration; If it fails to be handled during this period, a six-month extension period may be granted. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.

the trademark office shall announce the renewed registered trademark.