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How two companies operate the same brand

Brand agreement ***enjoyed. A brand agreement refers to a cooperation agreement signed between two or more companies to share a brand without merging. In the agreement, the company can stipulate specific details such as the method, scope and time limit of using the brand, so as to achieve the purpose of brand enjoyment. For example, you can fully share resources such as brand names, logos, and trademarks, but remain independent in terms of business management, financial independence, and operational risk-taking.