As one of the three most famous liquors in the world, Moutai has a history of more than 800 years. In 1915, he won the gold medal and certificate at the Panama International Exposition. After the founding of the People's Republic of China, Moutai liquor won many awards and was sold all over the world. It was known as "the world's famous liquor and the "light of the motherland".

The water used to brew Moutai liquor is mainly water from the Chishui River. The water is of good quality, and the wine distilled from this water with a slightly sweet taste and no dissolved impurities is particularly sweet. Therefore, a poet in the Qing Dynasty once praised the Chishui River by saying, "It gathers spiritual springs in one body and brings beautiful water to the east." The town also has very special natural environment and climatic conditions. It is located in the basin at the lowest point of the Guizhou Plateau, with an altitude of only 440 meters. It is far away from the plateau airflow and has dense clouds and fog all day long in summer. Most of the year is shrouded in hot, humid rain and fog. This special climate, water quality, and soil conditions are very beneficial to the fermentation and maturation of the wine. At the same time, it also partially affects the microbial production and essence of the aroma components in Moutai. Change, increase or decrease play a decisive role. It can be said that without the special climatic conditions here, some aroma components in the wine will not be produced at all, and the taste of the wine will be lacking.

This is why. For a long time, some Maotai-flavor liquor manufacturers in the surrounding areas of Maotai Town or across the country have tried their best to imitate Maotai liquor, but they have not succeeded. Maotai-flavor liquor is a relatively precious category of Chinese liquor, and Maotai liquor is the Chinese Daqu Maotai-flavor liquor. The originator of wine, it is known as the national wine, gift wine, and diplomatic wine. It has the characteristics of outstanding sauce aroma, elegant and delicate, mellow and full body, long aftertaste, and long-lasting fragrance in the empty cup. Its excellent quality and unique style are unmatched by other liquors. Incomparable.

The traditional production method of Maotai liquor can only be produced in a small area like Maotai Town. The Maotai distillery area is built on the upper reaches of the Chishui River. , the water quality is good, low in hardness, rich in trace elements, and pollution-free. The slightly acidic purple-red soil in the canyon area, the special climate of warm winters and hot summers, little rain and wind, high temperature and high humidity, and the millennium brewing environment make the air rich. It is full of rich and unique microbial communities.

The construction of Moutai wine cellars is also very particular, from the cellar site selection, cellar area direction, space height, to the temperature and humidity control and ventilation performance of the cellar. The form, capacity, and sealing technology of the wine jar are all extremely strict. These are all key to the re-maturation of the finished wine and the improvement of aroma purity. Someone in the wine cellar must check and open the ventilation holes every day. Control the temperature and humidity. It is said that even the people who guard the wine cellar must be cleanly dressed and of good character. They must not talk dirty or make trouble in the cellar, otherwise it will affect the quality of the wine. There is no necessary connection. This just reflects people's respect and admiration for Moutai and their good wishes to encourage good people and make good wine.

The high quality of Moutai has remained unchanged for many years. The wine tasting conference summarized the style of Kweichow Moutai as "prominent sauce aroma, elegant and delicate, mellow body and long aftertaste". It has more than 110 aroma components, and the fragrance lingers for a long time after drinking the empty cup. Some people praise it for its "flavor that is drunk by three houses next door, and will be fragrant after opening the bottle for ten miles." Moutai is fragrant but not bright. No spices are added during the brewing process, and the aroma components are all natural in the process of repeated fermentation. formed. Its alcohol content has always been stable between 52° and 54°, and it once had the lowest alcohol content among famous liquors in the country for a long time. It has the characteristics of not having a sore throat or headache, eliminating fatigue, and calming the mind."

Premier Zhou also said at the Geneva Conference in 1954 that there were "two devices" that helped him succeed: one Taiwan refers to Maotai liquor, and the other refers to the movie "Liang Shanbo and Zhu Yingtai" that was screened there at that time. During the meeting, Premier Zhou entertained the foreign heads of state and diplomatic missions attending the meeting with this wine and film. Former U.S. President Richard Nixon once praised that "Moutai liquor can cure all diseases." Former Japanese Prime Minister Tanaka Kakuzu honored Moutai as "a fine wine". The general public, compatriots from Hong Kong and Macao, and overseas Chinese living abroad regard Moutai as a good gift for relatives and friends, and regard it as "national wine", "diplomatic wine" and gift wine. The brewing technology of Moutai is known as "unique through the ages". Maotai liquor has an entire production process that is different from other liquors, with a production cycle of 7 months. The steamed wine is stored in warehouses for more than 4 years, and then blended with aged wine stored for 20, 10, 8, 5, 30, and 40 years. Finally, it is tested, tasted, and then bottled and sold out of the factory.

The bottles used to hold Maotai liquor were originally made from locally produced jars. From the Xianfeng period of the Qing Dynasty, ceramic jar-shaped bottles with a small bottom, a small mouth and a large belly were used. 0.5kg, 1kg and 1.5kg models. Later it was changed to a slightly flat rectangular wine bottle. After 1915, yellow ceramic glazed bottles with a cylindrical shape and a long mouth were used instead. After the founding of the People's Republic of China, it was changed to white ceramic bottles and milky white light-proof glass bottles that people saw, which are antique, simple and generous.

The trademark of Maotai Liquor was originally printed with woodblock printing. It was just a few regular script words "Guizhou Province Maotai Liquor" written in a petal-shaped pattern. Later, it was changed to Lianshi paper type printing. Trademark naming: Chengyi Winery is "Shuangde Brand", Ronghe Winery is "Maisui Brand", and Hengshi Winery is "Shanying Brand". In 1952, the name was changed to "Workers and Peasants Brand". After 1954, there were two types of trademarks: domestic sales and export: "Jinlun brand" (also known as "Gongnong brand") for domestic sales, and "Feixian brand" for export. During the Cultural Revolution, it was once changed to "Sunflower Brand", and then restored to "Golden Wheel Brand" and "Feixian Brand", which are still in use today.

Moutai has won the National Famous Liquor Gold Award for five consecutive years, achieved five consecutive domestic gold awards, and won four consecutive international gold awards (including the Asia Star Packaging Award and the First Prize for Third World Advertising). The output increases year by year and is sold to more than 50 countries and regions.

In April 2012, Guizhou’s first Moutai special auction was held in Guiyang. 113 bottles of Moutai were sold for more than 12 million yuan, including one bottle of Han Dynasty, which only produced 10 bottles in 1992. Emperor Moutai sold for 8.9 million yuan at auction. ·Corporate Mission - Carry forward the national wine culture and pursue innovation and excellence

·Corporate Vision - World-renowned

·Corporate Core Values ??- Heavenly noble people, good ethics and long-term development

< p>·Corporate business philosophy - rational expansion and coordinated development

·Corporate decision-making philosophy—decisive implementation of scientific and democratic rules

·Corporate talent philosophy—development of enterprises with talents People and enterprises make the most progress

·Corporate leadership philosophy--Building business with integrity and cultivating people

·Enterprise spirit--Love Moutai and win glory for the country