First, according to the capital investment
According to the required capital investment, it can be divided into operating franchise, operating franchise and investment franchise.
1. As long as franchisees invest little money, sometimes they don't even need business premises.
2. Commercial franchising generally requires the purchase of goods, equipment and business premises, such as photo printing, laundry, fast food take-out, etc., so it requires a large investment.
3. Investing in franchising requires more capital investment, such as hotels.
Second, according to the transaction form
According to the transaction form, it can be divided into the following four types:
1. Franchise of manufacturers to wholesalers;
2. Franchising between manufacturers and retailers, such as franchising between oil companies and gas stations;
3. Franchising of wholesalers to retailers, such as licensed drug retail stores of pharmaceutical companies;
4. Franchising between retailers, such as chain groups using this form to recruit franchisees and expand their business scale.
Third, according to the nature of the franchisee
According to the nature of franchisees, they can be divided into regional franchising, single franchising and compound franchising.
1. Regional franchise means that franchisees can obtain exclusive franchise rights in a certain area, operate independently in this area, or authorize sub-franchisees to operate.
2. Single franchise means that the franchisee devotes himself to the franchise business and no longer engages in other businesses.
3. Compound franchise means that the franchise right is purchased by a company with multiple franchise stores.
Fourth, according to the franchise business
According to franchise business, it can be divided into conversion franchise and branch franchise.
1, transformation franchising converts the existing business into franchise business, and franchisees often enter the golden zone in this way.
2. Branch joining means that franchisees need to spend more money to increase branches through traditional forms.
Extended data:
According to Chinese laws, franchising is a method of selling goods and services, not an industry. As a business model, its business processes and methods have the following four characteristics:
1. Individuals (legal persons) have the ownership of trademarks, service marks, unique concepts, patents, business know-how, etc.
2. The obligee authorizes others to use the above rights.
3. The authorization contract contains some adjustment and control clauses to guide the franchisee's business activities.
4. Franchisees need to pay royalties and other fees.
Baidu encyclopedia-franchising