Crest is American. Crest is a famous toothpaste brand owned by Procter & Gamble of the United States. The Crest brand was born in 1955. After decades of development, it has become a well-known brand in the field of oral health care products in the United States, Europe, Asia and even the world. In 1985, Crest revolutionaryly launched the first toothpaste to prevent and treat dental calculus in human history, thus truly becoming a pioneer and innovation leader in the field of toothpaste. Logo design: The Crest toothpaste logo design is extremely meticulous in details, especially in the processing of the logo background. The Crest logo design uses a combination of red and blue. The initial letter of the overall letter design is marked in red capitals, and the other letters use a gradient from dark blue to light blue. The Crest logo design is very clean in details, especially the white luminous strokes, which are very rare in corporate logos and are generally similar to the ghost design style. The blue background with white luminous design makes the entire logo more prominent and symbolizes the whitening effect of Crest toothpaste. The overall logo design has a prominent main body and clear layers, which is in line with the characteristics of the industry.