Mayor of the People's Government of Zhuji City, Zhejiang Province Wang Jigang

Zhuji City is located in the southern wing of the Yangtze River Delta, in the north-central part of Zhejiang Province, with an area of ??2,311 square kilometers and a population of 1.06 million. Zhuji has a long history and a rich collection of people. It is the ancient capital of the Yue Kingdom and the hometown of Xi Shi. Zhuji has a developed economy, a harmonious society, and bursts of vitality. Its comprehensive strength ranks 24th among the top 100 counties and cities in the country. Its basic county economic competitiveness ranks 12th in the country. Its scientific and technological innovation ability ranks 5th among county-level cities in Zhejiang. It is one of the province's first batch of model civilized cities, cities with strong education, science and technology, and sports. It is also a national sanitary city, a national garden city, a national environmental protection model city, an outstanding tourist city in China, and an advanced county in national cultural construction. It now has a well-known trademark in China. 23 items, 19 Chinese famous brand products, more than 660 enterprises with self-operated import and export rights, and more than 480 foreign-invested enterprises. It has become sister cities with cities in 6 countries, and has established Zhuji People's Friendship Association in Hong Kong, China, Russia and other places. meeting.

Mayor of Zhuji Municipal People’s Government Wang Jigang

“The world’s pearls look to China, and China’s pearls are in Zhuji.” Pearls are Zhuji City's key mass industry and the most promising advantageous industry. It is currently one of the largest freshwater pearl cultivation and trading bases in the country. In recent years, Zhuji's pearl industry has shown a good development trend. The scale agglomeration effect has become increasingly apparent, the strength of leading enterprises has been further enhanced, and the industry's driving ability has been continuously improved. It has become a unique and characteristic industrial base, driving good and positive regional economic and social development. Develop quickly. In particular, the construction of East China International Jewelry City has laid the foundation for Zhuji City to build a world-class jewelry production, processing and sales center.

1. The development status of the pearl industry in Zhuji City

As the hometown of pearls in China, Zhuji continues to be at the forefront in terms of scale and quality of pearl farming. The city's freshwater pearl cultivation area reaches 380,000 acres, with more than 3,000 farmers, spread across the country's five major freshwater lakes. The annual output accounts for 73% of the world's total freshwater pearl output and 80% of the country's total output. Pearl farming has achieved three changes, namely, the farming method has changed from stocking young clams to re-raising adult clams; the farming technology has changed from extensive to high-fertilizer and high-density; and the scale of farming has changed from "a large amount of area to a small area". Thousands of scattered farming households have transformed into concentrated and contiguous large-scale farming with "small area and large quantity", embarking on the road of large-scale, intensive and professional production and operation.

1. The scale of the enterprise is growing day by day. The city has 315 pearl deep processing companies and 162 trading companies, including 20 pearl companies with sales exceeding 50 million yuan and 8 companies with sales exceeding 100 million yuan. Zhejiang Shanxiahu Pearl Group Co., Ltd. was rated as a national key agricultural leading enterprise, and its initial listing was approved by the Issuance Review Committee of the China Securities Regulatory Commission on August 26, 2006; Zhejiang Ruanshi Pearl Co., Ltd. is a provincial-level backbone agricultural enterprise Leading enterprises.

2. Brand building is effective. The city's pearl industry has a total of 2 well-known trademarks in China, 3 famous brand products in China, 5 well-known brands in the Chinese jewelry industry, 3 famous trademarks in Zhejiang Province, and 4 famous brand products.

The Zhuji International Jewelry City project invested and constructed by China Zhuji Jewelry City Holdings Co., Ltd. (Hong Kong) held a signing ceremony on January 24, 2006.

3. Scientific and technological innovation has achieved fruitful results. It has 1 national-level key high-tech enterprise, 2 provincial-level high-tech enterprises, 1 provincial-level scientific and technological innovation service platform, 2 provincial-level R&D centers, 1 provincial-level quality inspection center, and cooperates with many domestic universities and research institutes. The institute has established a long-term cooperative relationship and has organized and carried out more than 20 national and provincial science and technology projects in the past three years. Pearl breeding technology has been further improved, the output rate of high-grade pearls has been continuously increased, new breakthroughs have been made in the cultivation technology of special-shaped beads and large nucleated beads, the bleaching and brightening technology of pearl processing has become increasingly advanced, and significant research has been done on the deep processing and utilization of low-value pearls. progress.

4. Marketing becomes more diversified. It adopts various methods such as setting up specialized stores in large stores, opening specialty stores in large and medium-sized cities, opening branches in wholesale markets and online sales, etc., to actively expand the domestic sales market, and rely on the Hong Kong market by participating in international exhibitions and opening overseas branches. companies and other channels to expand foreign trade and seek new economic growth points.

On April 18, 2006, the first Xishi Cultural Festival and the fifth China (International) Pearl Festival opened in Zhuji.

Zhou Guofu, deputy secretary of the Zhejiang Provincial Party Committee, deputy director of the Population, Environment and Resources Committee of the National Committee of the Chinese People's Political Consultative Conference, Chen Zhouqi, executive vice president of the China Jewelry and Jade Jewelry Industry Association, Sheng Changli, deputy governor of Zhejiang Province, Long Anding, vice chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference and other leaders attended the opening ceremony

5. The construction of the Jewelry City is progressing smoothly. In 2005, Hong Kong Minsheng Group and the city's leading pearl enterprises joined forces and invested 3 billion yuan to build East China International Jewelry City, jointly building an international jewelry store integrating pearls, jewelry, jewelry processing and manufacturing, R&D and design, wholesale trading and exhibition services. Jewelry industry center. This project has received great attention from governments at all levels and attracted the attention of jewelers around the world. Inspection and investment delegations from home and abroad have come in droves. On August 28, 2006, the first phase of East China International Jewelry City was grandly opened. Currently, the total number of shops rented and sold has accounted for 70% of the total number of the first phase.

6. The industrial chain continues to expand. Zhuji City Shanxia Lake Pearl Product Processing Park is an industrial park approved and retained by the National Development and Reform Commission. It is also one of the 22 circular economy pilot parks in Zhejiang Province. It has attracted many foreign pearl and jewelry manufacturing companies to enter the park, giving birth to pearls, precious metals and jade. The integration of products has gathered a large number of enterprises and service organizations related to pearls or the pearl industry. The industrial chain has been continuously improved, and the degree of industrial agglomeration has been continuously improved.

2. Development plan of Zhuji City’s pearl jewelry industry

Currently, the pearl industry is facing many new development opportunities and challenges. How to follow the trend, take advantage of the trend, and enhance the competition of the pearl industry? Strength is an important issue during the "Eleventh Five-Year Plan" period of our city. Our overall goals are: relying on the advantages of the pearl industry cluster, actively adjusting the industrial structure and accelerating the expansion from a single pearl to the entire jewelry industry; actively promoting the construction of a jewelry characteristic industry base, relying on the East China International Jewelry City, comprehensively promoting the upgrading of the pearl industry, and comprehensively Enhance the international competitiveness of the jewelry industry. By the end of the "Eleventh Five-Year Plan", Zhuji City will be built into a "world-class jewelry production, processing and sales center." Mainly strive for new breakthroughs in the following four aspects:

First, further accelerate the agglomeration of the jewelry industry. Accelerate the upgrade of the pearl industry cluster and basically complete the second phase of the Zhuji Pearl Industrial Park in Zhejiang; build the Zhuji East China International Jewelry City to form a jewelry industry cluster.

The second is to further enhance the development level of the pearl industry. Actively cultivate leading enterprises, strive to have 40 companies with annual sales exceeding 50 million yuan, 20 companies with annual sales exceeding 100 million yuan, 8 companies with annual sales exceeding 500 million yuan, 3 companies with annual sales exceeding 1 billion yuan, and cultivate 2 to 3 listed companies. The pearl industry chain continues to extend, and the added value of the pearl industry continues to increase. The rate of high-grade pearls reaches more than 25%. The annual deep processing capacity of pearls reaches 1,500 tons, achieving an annual output value of 25 billion yuan.

The third is to further develop well-known brands. Increase efforts in base construction, enterprise brand creation and jewelry city investment, vigorously enhance the overall brand of Zhuji Pearls, and strive to have 10 Chinese famous brands and well-known trademarks, and 15 provincial famous brands and famous trademarks by 2010; increase domestic market share to 85%, and the international market share increased to 65%.

3. Countermeasures to build an international jewelry production, processing and sales center

1. Give full play to the industrial cluster effect and enhance the efficiency of the Pearl Industrial Park. Clusters are an important support for the pearl industry to enhance its international competitiveness. Under the current situation of severe factor constraints, it is crucial to integrate resources and improve the efficiency and connotation of industrial parks. First, actively implement the industrial cluster strategy, take accelerating the cultivation and promotion of industrial clusters as the main direction to make the pearl industry bigger and stronger and achieve sustainable development, accurately position, create characteristics, expand advantages, promote professional collaboration, and improve the level of clustering. The second is to actively implement the leading strategy, focusing on cultivating a group of large-scale processing leading enterprises and enterprise groups with high levels of processing and development, strong market development capabilities, and leading positions in the same industry in the world, leading the comprehensive upgrade of small and medium-sized enterprises and the entire pearl industry. The third is to vigorously develop the circular economy, actively promote the construction of circular economy and ecological parks in the pearl industry, form a green value innovation system, ecological economic accounting system and ecological technology support system, and promote the sustainable development of the pearl industry.

On May 24, 2007, the China Jewelry Industry Pearl Trade Fair co-sponsored by the China Jewelry, Jade and Jewelry Industry Association and the Zhuji Municipal People’s Government was held in Zhuji, Zhejiang

2. Accelerate the adjustment of industrial structure and promote the extension and expansion of the pearl industry chain. Although the pearl industry in our city has formed a large-scale industrial cluster, the homogeneity of pearl enterprises is currently quite prominent, which is not conducive to the sustainable development of the pearl industry.

First, the government should actively guide enterprises to implement differentiated development based on their own actual conditions, find the best position in the pearl industry value chain, implement professional division of labor, and form the characteristics and core competitiveness of enterprises. The second is to adhere to the development idea of ??"based on pearls, improve pearls, and surpass pearls", take the opening of the first phase of Zhuji East China International Jewelry City as an opportunity to introduce other precious metals, gems, jewelry, and ornaments companies, continuously improve the industrial chain, and strive to develop in pearl jewelry. We will boldly innovate in the fields of , handicrafts, cosmetics, medicines, nutritional products and the combination of pearls with other precious metals, gems and jade, and accelerate the expansion into the commercial service industry, tourism, cultural industry and other fields to promote the transformation and upgrading of the pearl industry.

3. Increase efforts in brand creation and expand international and domestic terminal markets. The reason why China's pearl industry has high output and low value is that the lack of brand is the most critical "weakness". It is necessary to change the way of competition, integrate the multi-faceted forces of the government, industry associations and enterprises, take science and technology as the forerunner, quality as the core, enterprises as the main body, and market as the guide, vigorously implement the brand strategy, create a cluster brand of the pearl industry, and comprehensively improve the pearl industry The overall quality and core competitiveness of the cluster. The first is to accelerate the establishment of five major systems including pearl industry technical standards, promotion and implementation, testing and inspection, quality supervision, and service guarantee to enhance the influence of regional brands. The second is to actively guide pearl enterprises to create independent brands, increase trademark registration and brand cultivation of pearl products, and strive to cultivate well-known domestic and international brands with intellectual property rights. The third is to increase publicity and promotion efforts by organizing and participating in various international and domestic jewelry exhibitions, holding pearl festivals, trade fairs, exhibitions, promotion meetings, press conferences, etc., making full use of retired media and self-organized media, and integrating various resources to further enhance the overall popularity and reputation of Zhuji Pearl. The fourth is to give full play to the role of industry associations, strengthen industry self-discipline, improve product quality, and maintain the market order and regional brand of the pearl industry.

Shanxia Lake Pearl Deep Processing Workshop

4. Build a technological innovation system to enhance the core competitiveness of the pearl industry. Core technology is the soul of an industry that enhances its competitiveness. It is necessary to actively implement the "Independent Innovation Promotion Project" to enhance the concentration and innovation capabilities of independent core technologies in the pearl industry. The first is to build an innovation platform for the pearl industry with the government as the lead and in line with market-oriented operations, forming a cluster technology innovation support system with strong innovation capabilities, and solving the most pressing technical problems in industrial clusters. The second is to use enterprises as the main body to form a scientific and technological innovation chain covering technology research and development, product development and achievement transformation, increase the development of key technologies in all aspects of pearl breeding, processing, and sales, comprehensively increase the added value of pearl products, and make the industry Domestic enterprises realize dislocated competition and heterogeneous competition through technological innovation. The third is to take talents as the foundation, conscientiously forecast the talent demand and talent planning in the pearl industry, introduce incentive policies, create a mechanism and environment that "values ??talents, attracts talents, and retains talents", and builds a team through various channels. The team of entrepreneurs, managers, professional technicians and industrial workers strive to solve the talent bottleneck.

Pearl processing site

5. Give play to the driving role of the market and build a platform for the sustainable development of the jewelry industry. The healthy and sustainable development of Zhuji's pearl industry mainly benefits from market construction. Zhuji's pearl market has experienced five changes over the past 30 years. Each market upgrade has greatly promoted the development of the pearl industry. It can be said that a history of market changes is the historical epitome of the development of Zhuji's pearl industry. At present, the sixth-generation pearl market, the first phase of Zhuji East China International Jewelry City, has been grandly opened. This is a strategic move for Zhuji's pearl industry to rely on the Yangtze River Delta, radiate across the country, and face the world. It is also the city's creation of an "international freshwater pearl production, processing and marketing center." ” core project. The Zhuji Municipal Party Committee and Municipal Government will continue to attach great importance to, care for and support the construction and development of East China International Jewelry City, adhere to the principle of mutual benefit, and strive to build the Jewelry City into a "World Pearl Jewelry Trading Center" and an "International Pearl Jewelry Trading Platform", and We will use an investment service system that is in line with international practices to effectively protect the legitimate rights and interests of global jewelers and strive to create a fair, open and honest development environment.

The beauty of competition - the second prize of the 3rd China Freshwater Pearl Jewelry Design Competition

The 21st century is a century of exchange and cooperation. With the rapid flow and optimization of production factors Configuration, the jewelry industry will also usher in a new stage of development in which the industry is further segmented and integrated. Strengthening exchanges and cooperation is undoubtedly an effective measure to promote a win-win situation for all parties.

We will, as always, strengthen exchanges with our brother cities, discuss our experience in building a characteristic jewelry industry base, seek win-win ways to cooperate, and work together to create a more brilliant future for China's jewelry industry!

Overall aerial view of East China International Jewelry City