Safir Gold ranks among the top ten in the country, ranking sixth.

Safir Gold has its own logo, VI, unified style and unified brand appeal. At the same time, international superstar CoCo was also invited to join the brand and become the brand ambassador of Saifei Jewelry. According to these standards, Saphire is already a relatively mature gold brand, and Saphire solder-free gold has opened more than 1,500 brand stores across the country. Its brand influence covers the whole country, and it is a relatively well-known gold brand in the country.

Safir's development and innovation have been highly praised by relevant national departments and all walks of life. It enjoys high visibility and reputation. It has successively won "China's Well-known Trademark" and "The Most Competitive China Jewelry Industry in 2012" "Powerful Brand", "Most Favorite Brand by Consumers", "China's Famous Gold and Silver Jewelry Brand", "Famous Brand in China's Jewelry and Jade Jewelry Industry", "Top Ten Most Favorite Brands by Consumers in China's Jewelry Industry", "China's Most Popular Brand in Jewelry Market" "The Most Competitive Franchise Brand" and many other honors.

Safir Jewelry was established in 2006 and is famous for its exquisite craftsmanship and artistic design, especially in the field of gold. Safirwan Pure Gold pioneers solder-free welding technology to make gold purer and more valuable. It is purer, brighter and more valuable than pure gold. It not only guarantees 99.99% of the quality of the product, but also 100% ensures the overall uniformity of the quality of gold jewelry.

It has solved the industry problem of low gold jewelry solder joints for many years, and satisfied the consumer demand for perfection and authenticity. Therefore, it is also known as the "gold among golds". In 2014, it was awarded the "First Prize in Science and Technology of the China Gold Association" by the China Gold Association. According to the judgment of industry insiders, Safir Gold is one of the top ten gold brands in China. Gold Technical convenience ranks first in the country.