On May 8, 1999, Mr. Kim Jae-in of South Korea created the cartoon image of Mashimaro. In August, 2, the FLASH animation of mashimaro and Forest Story became a big hit on the Internet, with a global audience of more than 2 billion people. In 21, he was awarded the title of "Top Ten Cartoons" by Korea's "Congressional Popular Culture and Media Award". In 22, it won the "Export Award" and the "Korean Cartoon Award of the Year" by the cultural department of the Republic of Korea. In 23, it won the export prize of Korean cultural department, the annual cartoon Excellence award of Korea, the silver award of Seoul excellent sightseeing souvenir selection exhibition, and the honor of "the first support of the 4th Korean industrial consumer design". From 24 to 29, Mashimaro Bunny went out of Korea and went to the United States, Canada, Britain, France and other countries. In 21, Baopai Company successfully acquired the right to use the permanent trademark of Mashimaro (the world's first rabbit) in China, Hongkong and Macau, and authorized the commercialization of exclusive copyright. In 211, Baopai gave Mashimaro rogue rabbit brand-new commercial value and signed brand agency contracts in France and other places. In 212, Mashimaro expression service and game project service were carried out on mobile phone chat talk-Monarch, droiyan》《give hart. In the same year, the sales performance of rogue rabbit children's wear reached 5 million on the Internet last year, and it became the top seller of single-image children's wear brand goods.