The packaging design of traditional specialty foods should reflect the spirit and artistic connotation of traditional national culture; the cultural design of packaging can enhance the market competitiveness of products, integrating traditional culture with modern technology and modern design in packaging design The combination of art reflects the high-grade design style with national personality. How to design agricultural product packaging?
Packaging design
1. About graphic design
The pictures of sales packaging should be beautiful and artistically attractive, and highlight the characteristics of the product and the pattern. The harmony and color should be adapted to the national habits and hobbies of the country concerned. When designing the picture, the preferences should be adapted to facilitate expansion. We should pay attention to the principle of unity of change and pay attention to the contrast and coordination of line, shape, direction, material and color. At the same time, attention should be paid to the rhythm and rhythm of the entire graphic, as well as the center of gravity and agility. Pay attention to space, concentration, size, straightness, direction, and contrast between light and dark.
2. Description of text
There should be necessary text descriptions on the sales package, such as trademark, product name, origin, quantity, specification, ingredients, purpose and method of use, etc. The text description must be closely integrated with the picture, set off and complement each other to achieve the purpose of publicity and promotion. The text used must be concise and to the point, and can be understood by customers in the sales market. If necessary, both Chinese and foreign languages ??can be used at the same time. When using text instructions or making labels on sales packages, you should also pay attention to the label management conditions of the relevant country.
3. About the effect of color combination
Color can enhance consumers’ recognition and memory of products. Packaging color design should also emphasize the pleasantness of color according to consumers' different customs, grade needs, and age and gender differences. For product packaging for men and the elderly, the color should be steady, dignified, and tasteful; while for women and young people, the color should be stable, dignified, and tasteful. Product packaging should pursue romantic, warm and lively colors; children's product packaging should focus on bright, jumping, lively and bright colors.
4. Comprehensive consideration of shape and structural design
The shape design and structural design of carton packaging are the material carriers that shape the image of the product and carry product information and aesthetics. A key link in the practical functionality of specific product packaging. In terms of styling, it should reflect the company's product personality, be novel in form, beautiful, and highlight product features. In terms of structural form, it should be able to make full use of materials, exert material strength, facilitate processing, molding and product protection, facilitate storage and transportation, and be convenient for consumers to use.
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