Wild consumption reappears bee flower
Wild consumption reappears bee flower. In the 36 years since its establishment, bee flower brand can be said to have witnessed the development of my country's hair care market. This brand is also used in hair care in my country. , the hair care industry has set many firsts. Wild consumption reappears bee flower, here is the relevant content. Wild consumption reappears with Bee Flower 1
In the past two days, the old domestic brand Bee Flower suddenly became popular! On the short video platform, "Fenghua fought hard to keep Fenghua from going bankrupt" became a hot search topic, and some old users cheered for the company: "Fenghua, hold on!" On the Weibo platform, Fenghua’s official Weibo denied rumors of bankruptcy, saying that the company has been developing healthily and moving forward. On the afternoon of November 15, the official video account of Bee Flower also updated a promotional video denying its bankruptcy: "Don't worry, we are not bankrupt. Your Bee Flower is in full bloom, thank you everyone!"
Xidi Hot search? Bee Flower: Sincerely Fear
To many consumers, especially older consumers, the name Bee Flower is no stranger. As the first-generation national hair care brand, Bee Flower is in the hearts of countless consumers. The "Light of Domestic Products". But what the company probably didn’t expect was that it would become a hot search topic because of rumors that it was going to go bankrupt!
Regarding the company's "hot search", Fenghua said: "I am sincerely afraid:
Is the packaging ugly? "Stubborn" Bee Flower: There are no plans to modify the packaging at the moment
Recently, Bee Flower Conditioner released a new product, but on a short video platform, some netizens complained that its packaging design is ugly, "like dishwashing liquid" ", and "dislike" the company's low selling price.
In response to complaints about the unsightly packaging, Fenghua customer service stated that they have no plans to modify the packaging for the time being. Fenghua officially released an office video and laughed at itself: "Have you seen it? Why has Fenghua made products with heart and packaging with feet for 36 years? Because the R&D room is full of young ladies and the packaging designers are all straight men."
Regarding the issue that netizens “dislike” the low price of the product, Fenghua explained: “It is sold cheaply because the product is positioned for mass consumption. We use modern equipment and technology to increase productivity and reduce costs. Benefit consumers." In terms of pricing, Fenghua anchor did not "compromise", saying that Fenghua has only increased by 2 yuan in 10 years, and will not increase prices in the future just because it is popular.
"Crying poor" Bee Flower: Does this cost money? Netizens are domineering and "protect the market": You are not allowed to go bankrupt!
Some netizens suggested that Fenghua participate in the National College Student Advertising Art Competition to gain popularity and design solutions. Some netizens even directly submitted design drawings. However, Fenghua official replied, "Does this cost money?" Netizens ridiculed, "Nothing mentions poverty, everything is poverty."
The reporter noticed that for There were rumors that Fenghua would go bankrupt, and many old users came to protect the market. Some netizens even left a domineering message saying: You are not allowed to go bankrupt!
Netizens reproduced "wild consumption" and bought 20,000 orders in one day; the female anchor reminded: Buy again if necessary
The reporter also noticed that the support, encouragement and encouragement from netizens were not It's just words, but it's support in real money. After Hongxing Erke, Bee Flower triggered another wave of “wild consumption”. According to data from the official flagship store of Fenghua, netizens bought 20,000 orders in one day, which is usually the amount in a month!
The reporter noticed that on the afternoon of November 16, the words "Benghua Zhengmao Rational Consumption" were prominently displayed on the screen of Fenghua's live broadcast room. During the live broadcast, the anchor also reminded consumers many times, “Don’t spend wildly, only buy when you need it.”
What you don’t know about Bee Flower: It’s actually very strong! One of the national leaders in daily chemicals and a well-known trademark in China
▲ Source: Fenghua official website introduction to the company
Fenghua official website shows that Shanghai Fenghua Daily Necessities Co., Ltd. was founded in 1985 with a registered capital of 32.8 million yuan. It is a professional hair care enterprise integrating design, research and development, production and sales. It mainly produces "Fenghua" brand shampoo, conditioner, as well as skin care, Cleaning supplies. Fenghua Intelligent New Factory has 12 production lines, 7 of which are fully automatic production lines, with an annual production capacity of more than 100,000 tons, and is equipped with industry-leading intelligent production equipment and product development and testing equipment.
The company is a governing unit of the China Fragrances, Fragrances and Cosmetics Industry Association and one of the national leading enterprises in the national daily chemical industry. It has always insisted on high quality and low price to win the market. Over the years, it has won the Shanghai Famous Trademark, Shanghai The most dynamic old trademark, Shanghai famous brand product, Shanghai famous and high-quality product and other honors, the "Fenghua" trademark in 2014 was recognized as a "China's Well-known Trademark" by the State Administration for Industry and Commerce. An article was published on the fourth page of Jiefang Daily on November 15, 2018. The "Fenghua" brand was included in the "First Batch of Shanghai Key Trademark Protection Lists".
"Today Minhang" Weibo stated that as a well-known brand with a long history, Bee Flower represents the memory of an era. Looking back on the development history of more than 30 years, Fenghua has experienced the glory and joy of the start-up period, as well as competition and setbacks with international brands. Fenghua continues to innovate. From Shanghai's famous brand products to China's well-known trademarks, it has always focused on the upgrading of classic products. It has developed more than 150 series of products and has dozens of invention and utility model patents so far, maintaining the industry's technological leadership. status.
In fact, the sales of Bee Flower are not bad. In various offline supermarkets, the Bee Flower brand can be seen everywhere. Although it does not stand out among the many cleaning and care brands, it still occupies a place. Today, Bee Flower’s hot-selling territory covers more than 1,600 county-level cities across the country, and more than 6 million young people have become fans of Bee Flower products through the Internet. One of the company's flagship products, hair conditioner, ranks among the top 10 conditioners in the Chinese market, second only to Shiseido and Pantene, because it is affordable, friendly and easy to use (9.9 yuan a bottle). Wild consumption reappears in Bee Flower 2
Have you ever heard of or used the "Bee Flower" brand of care products?
A few days ago, “We fought hard to keep Fenghua from going bankrupt” became a hot search topic on the short video platform. Some old users said that Fenghua must hold on and don’t go bankrupt.
On the Weibo platform, Bee Flower’s official Weibo responded that it has not closed down. Babies who like Bee Flower don’t worry. Our brand has been developing steadily and growing healthily.
In addition, on the live broadcast platform, the official anchor of Fenghua also stated that there are no plans to modify the packaging for the time being. Fenghua has only increased by 2 yuan in 10 years, and it will not increase in the future just because it is popular. price.
The video updated simultaneously shows that the annual output of bee flower is 100,000 tons, making it the largest hair conditioner industry base in Asia.
Official website information shows that "Fenghua" was founded in 1985 with a registered capital of 32.8 million yuan. It currently has two production bases. In 2014, it was recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce. , claiming to be the first-generation national hair care brand and the "light of domestic products" in the hearts of countless consumers.
Bee Flower is a beauty brand founded in Shanghai, China in 1984.
Brand History
Shanghai Huayin Daily Necessities Co., Ltd. was established in 1985. It is a professional manufacturer of shampoo and conditioner integrating R&D and production. With strong technical force and strong production scale, the "Fenghua" brand shampoo and conditioner produced are the earliest popular hair care products in the Chinese market, and have won the title of high-quality products many times. In order to meet the needs of different consumers, after successfully developing the "Bee Flower" second and first anti-dandruff shampoos, the third generation "Bee Flower" plant essence shampoo and conditioner were launched to the market. Facing market development trends, the company also actively creates new shampoo and hair care concepts, and the market continues to expand. At present, "Bee Flower" hair conditioner has developed into a multi-variety and multi-functional series of products, meeting the various requirements of consumers for hair care.
Product introduction
The brand includes plant essence conditioner (copper yellow), hair conditioner (yellow transparent bottle), anti-dandruff shampoo (pink) and other products . Wild consumption reappears in Bee Flower 3
Recently, the domestic brand Bee Flower has become a hot topic because of "crying the poor".
The cause of the incident was that netizens were worried about the collapse of Bee Flower, so they all came up with suggestions for it. Some netizens suggested that Fenghua participate in the Daguang competition, and Fenghua replied: "This will cost money." Some netizens commented that Fenghua is easy to use, but the packaging is average and feels cheap. Fenghua replied: "Actually, we are very cheap."
In the words of netizens, Fenghua's reply did not say poverty, but it revealed "poor" everywhere, which made many netizens feel distressed. .
Shanghai Huayin Company was established in 1985, mainly producing "Fenghua" brand shampoo and conditioner. In April 1997, the company was restructured into a joint-stock limited company with multiple investment entities *** holding shares. company. At present, the affiliated company of the "Fenghua" brand is Shanghai Huafeng Daily Necessities Co., Ltd., and the actual controller is Gu Jinwen.
In the 36 years since the establishment of the Bee Flower brand, it can be said that it has witnessed the development of my country's hair care market. This brand has also set many firsts in my country's hair shampoo and hair care industry.
In the 1980s, when many people still used soap to wash their hair, Bee Flower was the first company in my country to advocate the separation of hair care and shampooing. After consumers got the concept of hair care, Fenghua brand hair conditioner became popular all over the country. According to media reports, Bee Flower brand hair conditioner once accounted for 80% of the entire company's sales.
Since the 1990s, foreign daily chemical brands have swept the Chinese market. In order to compete with "foreign brands", Fenghua positioned itself in the mass market and embarked on the road of low-price "cost-effectiveness".
In 2004, "Liberation Daily" reported that the average gross profit margin of bee flower products was 15%, while that of "foreign brands" was more than 40% at that time. Also because of its high-quality and low-price products, Bee Flower performs equally well in front of foreign brands. In 2004, Bee Flower Conditioner is expected to complete sales of 30,000 tons, accounting for about 35% of the national hair conditioner market, ranking first in the industry at that time.
However, as market competition has become increasingly fierce in recent years and consumption upgrade trends have become apparent, bee flower conditioner is no longer as glorious as it once was.