Red Bull’s advertising slogan is:

1. “Drink Red Bull when you are sleepy and tired.” This advertising slogan of Red Bull, the world’s number one functional beverage brand, is ranked 8 out of 10 in China. Year.

2. Life is either a brave adventure or a waste of time. Your energy is beyond your imagination.

"Red Bull" is one of the first and most well-known energy drinks in the world. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing drink" containing water, sugar, caffeine, muco-fiberol and vitamin B, named "Red Bull". ".

"Trademark Dispute"

Thailand Tencel Pharmaceutical Group (Thailand Red Bull) is the owner of the Red Bull trademark. ?

Tencel Group has authorized China Red Bull to produce and sell Red Bull series of beverages in China through joint venture cooperation since 1998. After the authorization expired on October 6, 2016, China Red Bull did not stop production and sales. Therefore, Tencel Group initiated a trademark infringement lawsuit, and China Red Bull also initiated a trademark ownership dispute with the Beijing Higher People's Court.

On November 25, 2019, the Beijing High Court made a first-instance judgment, rejecting China Red Bull’s request to confirm that it “enjoys the legitimate rights and interests of the owner” and requiring Tencel Group to pay it 3.753 billion yuan in advertising fees. All claims. China Red Bull subsequently appealed to the Supreme People's Court of the People's Republic of China (hereinafter referred to as the "Supreme Court").

On June 24, 2019, a lawsuit brought by Thailand's Tencel Pharmaceutical and Health Care Co., Ltd. against the Chinese Red Bull manufacturer and seller was dismissed by the Zhejiang Provincial Higher People's Court in accordance with the law.

On December 21, 2020, the Supreme Court made a final judgment on the dispute over the ownership of the "Red Bull series trademarks" between China Red Bull and Tencel Group: rejecting China Red Bull's appeal and upholding the first-instance judgment, clarifying Tencel Group is the owner of the Red Bull series of trademarks.

Reference for the above content: Baidu Encyclopedia-Red Bull