How about Lotus?
The brand Lotus may not be well-known in China, but many people may know its other name: Lotus. As the Lotus brand is registered, it can only be renamed Lotus in China. This brand is specialized in producing sports cars, including Elise, Exige, Evora and so on. Now, Lotus has brought a brand-new mid-engine sports car Emira, which will also be the swan song of Lotus internal combustion engine sports car.
In terms of appearance, the front face of Lotus Emira is somewhat similar to Ferrari. Many large air intake grilles add a sporty atmosphere, and eagle-eye headlights are extremely aggressive. The radiator above the hood also reflects the strong performance of the car.
On the side of the car body, Lotus Emira has quite exaggerated aerodynamic components on the side. Although the lines are smooth, there are huge openings under the rear fender and the door. The length, width and height of the car body are 4412/1895/1225mm respectively, which is much larger than other Lotus models.
From the rear of the car, there is a strong lotus breath, and a very exaggerated aerodynamic package is attached. The slender taillights are fierce, with huge openings on both sides of the upper and lower bumpers. Double exhaust is well combined with exaggerated rear diffuser. In the back glass, you can also see the big heart hidden below.
Entering the car, as a sports car, the interior is naturally simple and capable. However, it still incorporates many popular designs, such as LCD instrument panel and floating central control panel. The flat-bottomed three-position multi-function steering wheel also has a centering scale. In addition to rummaging through the fur, the interior is decorated with a lot of dark gold, which is very textured. The ignition button is also designed with a etiquette cover.
In terms of power, the new Lotus Emira adopts AMG's 2.0T engine, with a maximum power of 360-400 HP and a peak torque of 430 Nm. The acceleration of 100 kilometers will be less than 4.5s It matches Toyota's 8-speed dual-clutch gearbox, and you can choose manual gearbox or automatic gearbox.
Lotus Emira will be released in 2022, and the overseas price is less than 60,000 pounds, equivalent to 540,000 yuan. V6 with supercharger will be the first to be released as the flagship version.
How about the Lotus Car?
On February 29th, 2020, at 65438, Wuhan Lotus Technology Co., Ltd., the global technical headquarters of Lotus, was incorporated.
Now half a year has passed, and the construction of Wuhan Lotus Factory has entered the sprint stage. Its first domestic model Lambda will also be officially launched in 2022, and Lotus will become the first domestic top sports car brand.
According to the latest news, Lotus will fully transform into electrification. The first batch of domestic models will be pure electric SUVs, medium and large pure electric cars and medium and large hybrid and electric SUVs.
As the world's top sports car and racing car manufacturer, Lotus was made in China before Porsche and fully transformed into electrification. What impact will this have on the market? Let the kung fu car show you around.
(1) From lotus to lotus, a dream of super-running once every ten years.
Older car lovers may all know the name Lotus. As a luxury sports car brand with the same reputation as Ferrari and Porsche, it produced a series of world-famous top sports cars, and it was not renamed Lotus until nearly ten years ago.
Lotus has always been the top fashion product, and the most typical one is Lotus Esprit, which appeared in the 007 movie "Underwater City" from 65438 to 0977, bringing surprises to everyone. In the 007 film Top Secret of 198 1, it even became James Bond's car, with excellent chassis and suspension system, showing its muscles.
In 1990s, Lotus Carlton became the fastest car in the world at that time. In the late 1990s, Lotus's compact 3.5L V8 engine was also one of the most powerful engines at that time. In 2004, Lotus introduced Elise11R, which was regarded as the successor of Esprit and won the title of "Best Super Sports Car of 2004" in the same year.
In addition to the brilliance of various models, Lotus's F 1 team is also quite outstanding. Its model 72 F 1 won 20 grand prix titles, and Europa was one of the fastest mass-produced sports cars in the world at that time.
Lotus is one of the most famous top super-running enterprises, and its earliest translation is Lotus. However, at that time, a domestic car company had registered the trademark of Young Lotus and promoted it under the banner of British Lotus, which made Walters suffer greatly.
However, young lotus has nothing to do with lotus. Its vehicle chassis adjustment is indeed done by Lotus Automotive Engineering. It is a brotherly relationship with Lianhua Automobile, and is internationally recognized as a leading automotive engineering consulting company. Take the youth lotus L3 at that time as an example. It is true that the chassis is solid and the control is excellent. The second gear can be increased to 7000 rpm, accelerating by one level. Moreover, its hatchback shape and sports interior were very advanced at that time, and even this value is not outdated today after more than ten years.
But its shortcomings are also very obvious, such as high fuel consumption and poor sound insulation, which is not suitable for home use. However, due to the existence of lotus seedlings, when the lotus really entered China, it had to be renamed, so it was literally translated into English.
Of course, the real lotus car has more personality. The most typical one is Elise, whose car is only 1㎡ high, and some large-size SUVs are parked next to it. Just like a toy car, it drives like a go-kart.
All-carbon fiber aluminum alloy ultra-light car chassis, such a small car is still the central rear drive layout of standard super sports car. Its appearance pursues pure driving pleasure, and all the designs are for better driving. Its throttle is sensitive to the point where the old driver sweats, which accelerates the most enjoyable feeling and gives people a shot in the arm. Pure speed is its greatest charm.
(2) born for driving, technology is dominant.
As a brand that has survived for more than 70 years, Lotus is naturally strong in technology. As mentioned above, its Lotus Automotive Engineering Company is a well-known technical consulting company in the industry, which has produced a series of very advanced technical concepts.
People put forward the design concept of "defining performance aesthetics" a long time ago, that is, pursuing the ultimate performance of aerodynamics, and its aesthetic design naturally formed on this basis.
The most typical example is that it swept the F 1 79 car and used the Venturi effect to improve the handling performance of the car for the first time. While all car companies are working hard on body modeling, Lotus has focused on the "ground", and its "Venturi &: Quot Type-A" chassis adopts the grounding side skirt design, which closes the airflow channel under the vehicle and gives the vehicle strong downforce and cornering speed. As a racing car, its performance on the field completely crushed its opponents, which also greatly affected the development trend of F 1.
Lotus first put forward that "lightweight is the king of success", taking 20 17 Elise as an example. Its car weighs only 860 kilograms. The lightweight technology of titanium frame developed by Lotus has also become the standard of top super-running.
Extremely empty aerodynamic design and extremely light weight have become the unique label of Lotus.
Taking Evija, the first pure electric supercar, as an example, the high porosity body not only reduces the wind resistance, but also makes the body have a downforce of 1.8 tons. The "Venturi Tunnel" running through the rear can not only reduce the wind resistance, but also make the steering more flexible when cornering at high speed and the body more stable when braking at high speed, which makes it the fastest road bike in the world at present.
After all, in the era of electrification, everyone can get more power, just need to add a more powerful driving motor. Evija, for example, has more than 2000 horsepower. At this time, aerodynamic design and lightweight technology will begin to occupy an absolute dominant position.
(3) The EPA-S architecture is fortunate to rebuild its leading position.
But then again, although the technical strength of Lotus is really strong, the fate of this brand is still quite erratic. After all, the super-running business is really expensive. Top sports car brands such as Buddy and Lamborghini are actually unprofitable, and they are sold in several major automobile groups.
Especially in the new century, all sports car brands are facing transformation. Porsche is the fastest. In 2006, it launched the SUV Cayenne and successfully transformed into a high-profit company. Although the representative of Porsche in our mind may be 9/ 1 1, we have to say that it is the Cayenne that supports Porsche.
From now on, Lotus will also take the road of Porsche. Moreover, it will go further. In the future, not only will all kinds of luxury SUVs be laid out, but they will also be fully electrified and localized, which will greatly help their sales growth.
Its first domestic model Lambda will be put into production in Wuhan factory. The new car is based on the latest EPA-S (high performance) architecture and is divided into three layers. The hardware layer, the system layer and the ecological layer are combined with each other to provide an intelligent travel experience with zero boundaries. Its configuration and functions can be updated at the fastest speed, so that users can always have the experience of driving a new car.
Of course, its body will still use a lot of carbon fiber, aluminum alloy materials and thermoformed steel plates, and it will still be the lightest and most relaxed SUV in its class. In terms of size, the wheelbase of Lambda will reach 2999mm, so there is no need to worry about the vacancy.
(4) Kung Fu.
Actually, building a car is just like making a movie. Film companies that make a lot of classics are often not so profitable. The same is true of Lotus, which has played a great role in promoting the development of the automobile industry, but its influence has always been limited to the category of top super-running.
With the overall transformation and electrification of Lotus and its great determination to localize. Its brand development has also ushered in a new opportunity. Of course, we made many compromises and became more grounded.
At present, the sales volume of Lotus is around 8,000 vehicles, and the future sales target is 6,543,800 vehicles. Do you think it can be done?
How about Lotus @20 19?