How to be an excellent luxury goods salesperson

What conditions do you need to be an excellent luxury goods salesperson? What aspects of knowledge should I learn more about?

1. For luxury goods salesmen, sales knowledge is undoubtedly a must. Sales without knowledge as a foundation can only be regarded as speculation and cannot truly experience the fun of sales.

2. A successful sales promotion is not an accidental story. It is the result of learning, planning and the application of a luxury goods salesman's knowledge and skills.

3. Sales promotion is completely the application of common sense, but only by applying these concepts proven by practice to motivators can it produce results.

4. Before achieving blockbuster results, you must first make boring preparations.

5. The preparation and planning work before sales must not be neglected or underestimated. Only by being prepared can you be sure of victory. Prepare your sales pitch, opening remarks, questions to ask, words to say, and possible responses.

6. The combined power of adequate preparation in advance and on-site inspiration can often easily defeat strong opponents and achieve success.

7. The best luxury goods salesmen are those with the best attitude, the richest product knowledge, and the most considerate service.

8. You must work hard to study and memorize the information, instructions, advertisements, etc. related to the company's products. At the same time, you must collect competitors' advertisements, promotional materials, instructions, etc., and study and analyze them. Only then can we know ourselves and the enemy and take corresponding countermeasures.

9. Luxury goods salespeople must read more books and magazines about economics and sales. In particular, they must read newspapers every day to understand national and social news and major news events. It is often best when visiting customers Topics without being ignorant or shallow.

10. The road to obtaining orders starts with finding customers. Cultivating customers is more important than immediate sales. If you stop adding new customers, luxury goods salesmen will no longer have a source of success.

11. Transactions that are not beneficial to customers will also be harmful to luxury goods salesmen. This is the most important principle of business ethics.

12. When visiting customers, the rule that luxury goods salespeople should adhere to is to grab a handful of sand even if they fall. This means that luxury goods salespeople cannot leave empty-handed. Even if the promotion does not close the deal, they must ask the customer to introduce a new customer to you.

13. Select customers. Measure the customer's willingness and ability to buy, and don't waste time on people who are hesitant.

14. The important rule for making a strong first impression is to help people feel important.

15. Arrive on time for appointments? Being late means: I don’t respect your time. There is no excuse for being late. If you cannot avoid being late, you must make a phone call to apologize before the appointed time and continue with the unfinished sales work.

16. Sell to the powerful people who can make purchasing decisions. If the person you're selling to doesn't have the power to say buy, you won't be able to sell anything.

17. Every luxury goods salesperson should realize that sales can be successful only by looking at your customers intently.

18. Approaching customers in a planned and natural manner, making customers feel that it is beneficial, and enabling smooth negotiations are tasks and strategies that luxury goods salespeople must prepare hard in advance.

19. It is impossible for a luxury goods salesperson to reach a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.

20. Know your customers, because they determine your performance.

21. Before becoming an excellent luxury goods salesperson, you must become an excellent investigator. You must discover, track, and investigate until you know everything about your customers and make them your good friends.

22. Belief in your products is a necessary condition for luxury goods salesmen: this confidence will be passed on to your customers. If you have no confidence in your products, your customers will naturally not have confidence in them. Have confidence.

The customer is not so much persuaded by the high level of logic in your words as by your deep confidence.

23. High-performing luxury goods salespeople can withstand failure in part because they have uncompromising confidence in themselves and the products they sell.

24. Understand customers and meet their needs. Not understanding the needs of customers is like walking in the dark, wasting effort and not seeing results.

25. For luxury goods salesmen, the most valuable thing is time. Understanding and selecting customers allows luxury goods salespeople to focus their time and efforts on the customers who are most likely to buy your products, rather than wasting them on people who cannot buy your products.

26. There are three rules for increasing sales: first, concentrate on your important customers, second, be more concentrated, and third, be more concentrated.

27. There is no distinction between high and low customers, but there are levels. Determining the number and time of visits according to the customer level can maximize the effectiveness of the luxury goods salesperson's time.

28. Approaching customers must not be formulaic. You must be fully prepared in advance and adopt the most suitable approach methods and opening remarks for various types of customers.

29. Sales opportunities are often fleeting. You must judge quickly and accurately, and pay careful attention to avoid missing opportunities. You should also work hard to create opportunities.

30. Focus on the right goals, the right use of time and the right customers, and you will have the tiger's eye of sales.

31. The golden rule of sales is to treat others the way you like others to treat you; the platinum rule of sales is to treat people the way they like to be treated.

32. Let customers talk about themselves. Getting someone to talk about themselves gives you a great opportunity to find common ground, build goodwill, and increase your chances of closing the sale.

33. When selling, you must be patient and visit constantly to avoid being too hasty. You must not take it lightly. You must take your time, observe the situation, and facilitate the transaction at the appropriate time.

34. Don’t be discouraged if the customer refuses the promotion. You should make further efforts to convince the customer, try to find out the reasons for the customer’s refusal, and then prescribe the right medicine.

35. Inquire curiously about the people around the customer. Even if it is absolutely impossible to buy, explain and introduce to them enthusiastically and patiently. Be aware that they are likely to directly or indirectly influence the customer's decision.

36. Selling to help customers, not selling for commission.

37. In this world, what does a luxury goods salesperson rely on to touch the heartstrings of customers? Some people convince people with their quick thinking and logical eloquence; some people move people's hearts with their emotional and impassioned speeches. However, these are matters of form. To convince anyone at any time, in any place, there is only one factor that always comes into play: sincerity.

38. Don’t sell but help. Selling means giving things to customers, but helping means doing things for customers.

39. Customers use logic to think about problems, but it is emotions that make them take action. Therefore, luxury goods salespeople must press the customer’s heart button.

40. The relationship between luxury goods salesmen and customers does not require formulas and theories like calculus. What is needed is today's news, weather and other topics. Therefore, do not try to use simple principles to tempt customers.

41. Move the customer's heart rather than their head, because the heart is closer to the customer's wallet pocket.

42. When you are unable to answer a customer’s objection, you must never be perfunctory, deceptive or deliberately refute. You must answer as much as possible. If you can't get the point, you must ask the leader for instructions as soon as possible to give the customer the fastest, satisfactory, and correct answer.

43. Listen for buying signals? If you listen attentively, customers will usually give you hints when they have decided to buy. Listening is more important than speaking.

44. The rules of the marketing game are: a series of activities carried out for the purpose of closing a deal. Although a transaction does not mean everything, without a transaction there is nothing.

45. The first transaction rule: Ask the customer to buy.

However, the reason why 71% of luxury goods salesmen failed to conclude a transaction with their customers was because they did not make transaction requirements to their customers.

46. If you do not make a transaction request to the customer, it is like you took aim but did not pull the trigger.

47. If you have firm self-confidence at the moment of closing a deal, you are the embodiment of success, just as the old adage goes: Success comes from success.

48. Product knowledge and sales skills are meaningless if a luxury goods salesperson cannot get customers to sign orders. No deal, no sale, it’s that simple.

49. Not getting an order is not a shameful thing, but not knowing why not getting an order is a shame.

50. Transaction proposal is to propose the right solution to the right customer at the right time.

51. When closing a deal, convince the customer to take action now. If you delay the transaction, you may lose the opportunity to close the transaction. A sales motto is: today’s order is right in front of you, and tomorrow’s order is far away.

52. Overcome transaction obstacles with a confident attitude. Selling is often about performance and the ability to create buying confidence. If customers don't have the confidence to buy, no matter how cheap it is, it won't help, and low prices will often scare customers away.

53. If the transaction fails, the luxury goods salesperson should immediately make an appointment with the customer for the next meeting date. If you cannot make an appointment for the next time when you are face to face with the customer, you will have to think about it in the future. Meeting this client is even more difficult. Every phone call you make must result in at least some form of sale.

54. A luxury goods salesperson must not treat a customer rudely because he or she has not bought your product. In that case, you will not only lose a sales opportunity, but also a customer.

55. Track, track, track again? If you need to contact the customer 5 to 10 times to complete a sales pitch, then you have to wait until the 10th time at all costs.

56. Get along well with others (colleagues and customers). Sales is not a one-man show, it requires working together with colleagues and becoming partners with customers.

57. Will hard work bring luck? Take a closer look at those people who are very lucky. That good luck was obtained by them after years of hard work. You can live as well as they do.

58. Don’t blame others for your failures? Taking responsibility is the backbone of completing things, hard work is the standard for success, and completing tasks is your reward (money is not a reward? Money is just for successfully completing the task) an accessory).

59. Stay the course? Can you see “no” as a challenge rather than a rejection? Are you willing to stay the course during the 5 to 10 visits it takes to complete a sales pitch? If you can do it, then you will begin to realize the power of persistence.

60. Use numbers to find your success formula? Determine how many leads, how many phone calls, how many potential customers, how many meetings, how many product introductions, and how many interviews you need to complete a sales pitch Track and then follow the formula.

61. Facing work with enthusiasm? Let every salesperson feel like: This is the best one.

62. Leave a deep impression on customers? This impression includes an innovative image and a professional image. How would your customers describe you after you left? You leave an impression on others at any time, sometimes dimly, sometimes brightly; sometimes it is good, sometimes not necessarily. You can choose the impression you want to leave on others, and you must be responsible for the impression you leave on yourself.

63. The first law of sales failure is: competing with customers.

64. The best way to counter competitors is style, products, dedicated service and professionalism. The most foolish way to deal with a competitor's offensive is to speak ill of the other party.

65. Luxury goods salesmen are sometimes like actors, but once they are involved in sales, they must be dedicated, confident, and certain that their work is the most valuable and meaningful.

66. Enjoy yourself? This is the most important thing. If you love what you do, your achievements will be more outstanding. Doing what you love will bring joy to those around you. Happiness is contagious.

67. Performance is the life of a luxury goods salesperson, but in order to achieve performance, it is wrong to ignore business ethics and use any means. Success without honor will sow the seeds of failure in the future.

68. Luxury goods salespeople must always pay attention to comparing performance fluctuations every year and month, and conduct introspection and review to find out the crux: is it human factors or market fluctuations? Whether it is the strategic factors of competitors or changes in company policies, etc., only then can we actually grasp the correct situation and find countermeasures to complete tasks and create great results.

69. Flattery before the sale is not as good as the service after the sale, the latter will attract customers permanently.

70. If you send away a happy customer, he will publicize it for you everywhere and help you attract more customers.

71. Your neglect of service to old customers is an opportunity for your competitors to take advantage of. If you continue like this, you will be in crisis before long.

72. We can’t count how many customers we lose because of small mistakes? Forgetting to call back, being late for an appointment, not saying thank you, forgetting to fulfill our commitments to customers, etc. These little things are the difference between a successful luxury goods salesperson and a failed luxury goods salesperson.

73. Writing letters to customers is one of your best opportunities to be different from or better than other luxury goods salespeople.

74. According to surveys, 71% of customers buy products from you because they like you, trust you, and respect you. Therefore, selling starts with selling yourself.

75. Etiquette, appearance, conversation, and behavior are the sources of good or bad impressions of people getting along with each other. Luxury goods salespeople must work hard in this area.

76. Clothes cannot make a perfect person, but 90% of the impression given when you first meet is due to clothes.

77. The first transaction is based on the charm of the product, and the second transaction is based on the charm of the service.

78. Credit is the biggest capital of sales, and personality is the biggest asset of sales. Therefore, luxury goods salesmen can use various strategies and means, but they must not deceive customers.

79. When customers talk, sales will make progress. Therefore, when the customer is talking, do not interrupt him, and when you are speaking, allow the customer to interrupt you. Selling is a silent art.

80. As far as sales are concerned, being good at listening is more important than being good at speaking.

81. The most common mistake in sales is that luxury goods salespeople talk too much! Many luxury salespeople talk so much that they don't give customers who say "no" a chance to change their minds.

82. Before you start selling, you must first win the favor of the customer. The best way to win a sales pitch is to win the heart of your customer. People are more likely to buy from friends and less likely to buy from luxury goods salesmen.

83. If you want to sell successfully, you must press the customer's heart button.

84. It is estimated that 50% of sales are completed due to friendship. This means that because luxury goods salespeople do not make friends with customers, you are giving up 50% of the market. Friendship is a super salesman.

85. If you complete a sale, you get a commission; if you make friends, you can make a fortune.

86. Loyalty to customers is more important than loyalty to God. You can deceive God a hundred times, but you can never deceive your customers once.

87. Remember: Customers always like those who are likeable and respect those who are worthy of respect.

88. In sales activities, character and product are equally important. High-quality products can win the long-term market only in the hands of luxury goods salesmen with excellent character.

89. When a luxury goods salesperson praises a customer, he or she should jingle like a bell.

90. You will lose one transaction due to excessive enthusiasm, but you will lose a hundred transactions due to insufficient enthusiasm. Enthusiasm is far more contagious than rhetoric.

91. The bigger your business gets, the more you have to care about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.

92. Troublesome customers are the best teachers for luxury goods salesmen.

93. Customer complaints should be regarded as sacred language, and any criticism should be welcomed.

94. Correctly handle customer complaints = improve customer satisfaction = increase customers’ tendency to recognize the brand and purchase = huge profits

95. Closing a transaction is not the end of the sales work; The start of the next sales event. Sales work will never end, it will just start from the beginning again and again.

96. Successful people are those who learn from failure and are not intimidated by failure. They have a little luxury business. Members must not forget that the lessons learned from failure are far easier to remember than the experience gained from success.

97. Failure to hit the target should never be blamed on the target. It is never the customer's fault if the transaction fails.

98. Ask any professional luxury goods salesperson the secret of success, and he will definitely answer: perseverance to the end.

99. Nothing in the world can replace persistence. People who are talented but achieve nothing are everywhere: smart people are commonplace. People are accustomed to smart people who are impoverished. Education is not possible. There are many educated people in the world but they run into obstacles everywhere. Only persistence and determination are the most important.

100. When a person is poor and miserable when he is old, it is not that that person has done anything wrong before, but that he has done nothing. ;