In 1991, "New South" kitchen equipment was established, and its products covered all kitchen equipment. However, at that time, the market competition was fierce, and many manufacturers flocked to the same kitchen equipment. For this reason, Chairman Tang Shusong, who has more than ten years' experience in ovens, was inspired by the "weak water of 3,, only one ladle". In 1993, he unloaded products such as cooking stoves and specialized in making ovens. He believes that the brand is not a brand trademark, not a narrow definition, it includes the corporate culture and product quality of the whole company, as well as the development vision planning and staff quality of the whole company. To make the enterprise bigger and strongest, we must increase the investment in the brand, and the brand must be placed before the marketing planning.

focusing on one thing, "New South" products quickly emerged in the fierce market competition. Since 25, they have successively obtained the EU's "CE" certification for electrical safety and the EU's "RoHS" certification for environmental protection, opening up the European market, and in 28, they were evaluated by seven authoritative units including Guangzhou Enterprise Evaluation Association with a brand value of RMB 12 million.

By the end of 213, "New South" not only had 568 domestic distributors in China, but also distributed in major central cities and secondary counties and cities. But also exported to the Middle East, Europe, America and Southeast Asia every year. Products are widely praised and recognized by overseas customers.