New Balance, New Balance is a brand established in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States. It is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries. .

Since New Balance was founded in Boston, USA in 1906, it has adhered to the spirit of manufacturing excellent products and continued to make continuous progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech. “New Balance” encountered a trademark infringement lawsuit in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case.

Extended information:

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and continuously making progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech. “New Balance” encountered a trademark infringement lawsuit in the domestic market.

On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on others’ trademark rights by using the registered trademark “New Balance” and must compensate the other party 98 million yuan.

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