Hello, I am happy to answer your questions. The following is my personal opinion:

1. According to reports, Prepear is a tool that helps users discover recipes, plan meals, and make lists. and apps for arranging supermarket deliveries. The company issued a statement: Apple has decided to oppose and pursue the trademark of our small business, saying that our pear logo is too close to their Apple logo, which may damage their brand.

Prepear said that this move was a major blow to Prepear, and the company still chose to retain the original logo. The company has launched a petition on change.org in the hope of persuading Apple to drop the lawsuit, which has received nearly 19,965 signatures.

Prepear stated in the petition that Apple has expressed opposition to the fruit logo trademark proposed by dozens of small businesses. Many similar trademark applications have been modified or abandoned, and most small businesses cannot afford to fight Apple. Tens of thousands of dollars in legal fees required. ?

2. Secondly, we note that it is not "prosecution", but "opposition". After a trademark is filed, there is a period of opposition to the application of the trademark, during which any other manufacturer can object to the trademark, and the trademark filer can raise a defense accordingly. The entire process doesn't cost money. People at Prepear don't even need to hire lawyers. ?

3. Therefore, there is no cost for Apple to oppose it. Prepear’s behavior of taking advantage of the opportunity to sell poorly for profit is actually advertising. Before this, Prepear was just a little-known ordinary app. This time, it made a lot of news at no cost, and the logo appeared on the scene. Now many people should remember the pear logo. This wave of operations has really rubbed off on Apple. Visibility and publicity for your company. ?

Having said that, trademarks have a very important impact on a company, and protecting the rights and interests of trademarks should indeed be taken seriously. However, Apple probably didn’t expect that it would bring such great publicity to the other party, right?