Registration is only possible under certain conditions, specifically:

1. The full name of the company needs to be consistent with the name of the applicant. If the full name of the enterprise is inconsistent with the name of the applicant, it will lead to misunderstanding by consumers and violate the provisions of Article 10, Paragraph 1, Item (7) of the Trademark Law. For example, the natural person Zheng applies to register a trademark containing "World Animal Healthcare Alliance", an unlisted enterprise applies to register a trademark containing "shares", and XX Technology Company applies to register a trademark containing "bank". This is the case, so in the application should be avoided.

2. If the full name of the company is consistent with the name of the applicant, further attention needs to be paid to the issue of distinctiveness. If the applied trademark only consists of the applicant’s full name of the company or the distinctive identifying part is only the full name of the company, it will be rejected due to the circumstances falling under Article 11, Paragraph 1, Item (3) of the Trademark Law. For example, the application of China Banking and Insurance Information Technology Management Co., Ltd. to register the trademark "China Banking and Insurance Information Technology Management Co., Ltd." was rejected due to lack of distinctiveness. However, if other distinctive graphics are added to the company name, for example, the trademark No. 22890271 "Anji Yuejie Furniture Co., Ltd. and its graphics" applied for registration by Anji Yuejie Furniture Co., Ltd. was not rejected due to lack of distinctiveness.

Of course, when the company name is consistent with the applicant and does not lack distinctiveness as a whole, the trademark containing the company's full name will also face similarity review like other trademarks. On the premise that there is no identical or similar trademark to be registered.