If Trump had not been successfully elected, would Ivanka Trump have achieved such huge commercial success? "With Trump being elected as the 45th President of the United States, domestic doubts about the "First Daughter"'s business empire continue to be raised.
"If you do not enter the White House and strictly limit the team, you will be extremely cautious. My business will do better if I approach all growth and business expansion with attitude. "In an interview with CBS, Ivanka said.
In mid-March, California women's clothing retailers represented by San Francisco clothing company Modern Appeal Clothing launched a class action lawsuit against Ivanka Trump The brand clothing company Ivanka Trump Marks LLC unfairly competes and "uses the political power and reputation of the White House for personal gain" and requires the government to restrict the sale of Ivanka brand products in California.
High-end retail mall Nordstrom also In February, it was announced that clothing and shoes from Ivanka's namesake brand would no longer be sold. Some shopping malls and retail stores, such as T.J. Maxx and Marshalls, began to restrict Ivanka-branded products.
Some Americans also began to boycott Ivanka. Card’s eponymous brand of clothing. Ashley King, a 28-year-old California girl, said she believed that there must be a conflict of interest between Ivanka’s business practices and her role in the White House. “This makes me more and more uncomfortable. "She said that she would donate the Ivanka brand black flat shoes and cardigans she bought in her wardrobe a few years ago.
Despite constant opposition and doubts, Trump's entry into the White House , and Ivanka’s deepening role in the White House, have undoubtedly ignited the 36-year-old female tycoon’s business empire.
Since the 2016 election, Trump has been on fire. Advocating "America First" and claiming to put national interests above all else, the American media pointed out that Ivanka Trump did not focus on the expansion of her own business empire as her father said. .
While Ivanka is launching her political career in the West Wing office, her company is also developing with unprecedented momentum.
After Trump was elected, Ivanka Trump's eponymous brand has developed a new line of sportswear and affordable jewelry and has registered trademarks around the world. In addition to dozens of trademarks already approved in multiple countries, the company currently has 1,000 trademarks registered in the U.S. A total of more than 180 registered trademarks are pending approval in China, Europe, Canada, China, India, Japan, Mexico, Turkey, Israel and Saudi Arabia.
Ivanka’s brand spokesperson said that they. The trademark registration application is to prevent counterfeiting and squatting, which does not mean that they will open stores or open markets in these countries.