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Maccasini’s brand history

In March 2007, Fujian Yuchen Clothing Co., Ltd. was established. In the same year, the MARCCASNE brand was founded;

In April 2007, the first branch of Yuchen Clothing, MARCCASNE Chongqing Branch, was established. This means that Yuchen Clothing has taken a rapid and steady substantive step in market expansion, laying a good foundation for the subsequent development of East China, Central China and other markets;

In August 2007, Shanxi Branch The company was established;

In September 2007, the Liaoning branch was established, which was of great significance for MARCCASNE to establish a foothold in Liaoning and develop the Northeast market;

In August 2008, Yuchen Clothing won the Won the title of "China's Best Employer" in 2008;

In March 2009, it participated in Beijing CHIC for the first time, and its brand influence and popularity increased rapidly. MARCCASNE has emerged as a dark horse in the men's fashion industry;

The press conference for the launching ceremony of Operation Chopsticks on 2009.9.20 was a complete success;

The establishment of Yu on 2009.10.17 Chen College;

2009.12 won the title of "Fashion Creativity Award in China's Brand Capital Footwear and Clothing Industry" and "Top Ten Flagship Stores in China's Brand Capital Footwear and Clothing Industry";

2010.2 Shaanxi Branch The company was established. The establishment of the Shaanxi branch is of great significance as a "bridgehead" for MARCCASNE's development in the entire northwest region;

In April 2010, the Sichuan branch was established;

In 2010 In August, Central China Branch was established;

In October 2010, MARCCASNE Guangzhou R&D Center was established, enabling MARCCASNE’s product design to feel the design trend more keenly and respond to market changes more directly, and better grasp Fashion trends;

In November 2010, it won the title of "Top 100 Enterprises Caring for Employees in China's Brand City of the Year";

In March 2010, it participated in the 2010 Beijing CHIC and won the title New products, new shelves, and new image fully shine in CHIC;

In February 2011, MARCCASNE and the World Wildlife Fund (WWF) *** signed a sponsorship agreement for the 2011 "Earth Hour" official event. MARCCASNE enters a new year for the brand.

On March 26, 2011, MARCCASNE, as the only representative of the clothing industry, met with the CEO of WWF, Mengniu, Vanke, Volvo and other industry giants and many celebrities. Gathering together at the China World Hotel in Beijing, we launched the lights-out ceremony. At the same time, this day became the most important environmental action day for MARCCASNE.

On March 28, 2011, Marcassini made its debut in 2011 as scheduled. In 2011, CHIC simultaneously launched the large-scale grassroots environmental protection action "Marcasini and 10,000 Environmental Protection Attitudes", which perfectly integrated fashion and environmental protection elements.

In August 2011, MARCCASNE completed the production of the company's first short film " "People Are Great Because of Their Dreams", the actors and actresses were all Maccasini employees.

It is the best gift for every "Maka person" who persists for their dreams and perseveres for their beliefs. Every "Maka person" is the prototype of the character in this movie;

2011 In May 2011, MARCCASNE's clothing products passed the inspection by the national authoritative testing agency and won the title of "Well-known Brand with Stable and Qualified Products under National Supervision and Inspection";

In June 2011, MARCCASNE was awarded the title of "China International Public *** "A-level member of the Association";

In September 2011, the Beijing office was established, which means that Maccasini further strengthened the strategic core position of Beijing, Shanghai, Jiangsu and Zhejiang;

In September 2011, the "Research and Development and Application of Wireless PDA-Based Clothing Management System" science and technology plan project undertaken by Yuchen Clothing passed the evaluation of various technical indicators and won the honor of "the undertaking unit of major science and technology plan projects of Jinjiang Science and Technology Bureau" title;

In October 2011, MARCCASNE won the "Top 10 Emerging Enterprise Award" in the 2011 China Fashion Brand Index 100 List

In November 2011, the Lanzhou office was established;

In November 2011, Maccasini brand director Liu Hong won the 2011 China Brand Capital Industrial Elite "Bole Award";

In December 2011, the Maccasini trademark was approved by Quanzhou City After review by the Administration for Industry and Commerce and the Quanzhou Famous Trademark Recognition Committee, it was recognized as a "Quanzhou Famous Trademark";

On November 20, 2011, MARCCASNE joined hands with the New Silk Road, and the brand officially entered the fashion circle;

On December 15, 2011, MARCCASNE won the "2011 China Philanthropy Award - Collective Award" and "Annual "Best Green Charity Award" two major honors;

On December 19, 2011, Ding Gengzhu, Executive President of MARCCASNE Men's Wear, was awarded the "2011 Brand China Emerging Figure of the Year" and became the "2011 China's most fashionable men's wear industry" "Outstanding Emerging Representative";

In March 2012, MARCCASNE won the honorary title of "Top 100 Chinese Fashion Brands";

In March 2012, MARCCASNE (Marccasini) once again won the honorary title of "Top 100 Chinese Fashion Brands"; Joining hands with WWF for "Earth Hour", a global lights-out ceremony was held on the Badaling Great Wall;

In June 2012, MARCCASNE men's clothing won the honorary title of "Fashionable China Charming Haixi - Top Ten New Clothing Brands in 2012";

On June 5, 2012, Maccasini Green China Tour entered Chengdu, and on World Environment Day, joined hands with well-known universities in Chengdu to launch a series of 10,000 environmental attitude activities through environmentally friendly solo cycling. Prologue;

In December 2012, won the honorary title of "2012 Low-Carbon China Annual Contribution Enterprise" issued by the China Greening Foundation of the State Council;

March 1, 2013, Anhui Office established.