First, expired trademarks have to pay late fees. According to the Trademark Law, if a trademark is used normally after its expiration, it needs to be renewed 12 months before its expiration and 6 months after its expiration. If it is not handled within the time limit, the registered trademark shall be cancelled. Although it can be renewed half a year after expiration, more late fees need to be paid during this period.
Second, a trademark can be registered when it expires. Where a trademark is revoked by the Trademark Office because it has not been renewed in time, other trademarks may be registered. According to the principle of applying for a trademark first, whoever submits it first is the one. Once Hubei is robbed, it can only be taken back by other means, which will cost more time and money and eventually lead to greater losses.
Third, it is conducive to applying for well-known trademarks. Trademarks are intangible assets, but as long as they are used well, their value may be greater than tangible assets. As long as Paris is renewed on time, the patent right of the trademark can last forever. Moreover, after the company's continuous application and publicity, the trademark will have several popularity and reputation, and the renewal of the trademark can promote the maintenance of this reputation. The longer the trademark application time, the higher the trademark value, and the trademark can easily become a famous trademark or a well-known trademark.
Fourth, the e-commerce platform trademark will be deleted. At present, many stores open stores on the e-commerce platform, but when the trademark is about to expire, the system will ask the stores to submit the confirmation of trademark renewal. It will take some time to renew the trademark. If the trademark is not renewed in advance, such as the expiration of the trademark, the goods will be removed from the shelf when the platform expires.