A large-scale national sports brand in China, a large-scale national sporting goods enterprise integrating the design, research and development, production and sales of branded sports shoes, sportswear and sports accessories
Jordan Sports Co., Ltd. Co., Ltd. (hereinafter referred to as the "Company") is mainly engaged in the research and development, production and sales of sports shoes, sportswear and sports accessories. Since its establishment in 2000, after nearly 20 years of hard work and huge investment in human, financial and material resources, the company has now developed into more than 5,000 brand stores, covering 31 provinces, municipalities and autonomous regions across the country. Annual sales Revenue is nearly 4 billion yuan.
Since its establishment, the company has always adhered to the mission of "tailor-made for Chinese consumers" and is committed to establishing a professional sports shoes and apparel brand image with superior performance, fashionable appearance and reliable quality in the minds of consumers. . Relying on its strong talent, technology and capital advantages, the company launches more than 1,200 new sports shoes and apparel products every year, covering professional sports series (including basketball, running, training, etc.) and sports life series. The company has sponsored various important domestic and foreign sports events such as the Universiade, the National Games, and the Marathon for many years in a row, and has actively participated in social charity activities. Through cooperation with the China Youth Development Foundation, the company has established the "Jordan Sports Love Fund" and provided services to many people. It provides children in poverty-stricken areas with opportunities to exercise and study. In the past three years, the total tax payment has exceeded 1.5 billion yuan, and the cumulative donations to society have reached 200 million yuan.
Since its establishment, the company has adhered to the development goal of building a Chinese national sports brand, taking "integrity, collaboration, innovation, and enjoyment" as its core corporate values, and is committed to creating healthier, more enjoyable sports for Chinese consumers. A wonderful lifestyle. The company has a professional design and R&D team of more than 200 people. Based on scientific sports and taking into account the trends of the times, the company creates unique and outstanding fashionable sports products for everyone who loves sports.
The company insists on using first-class materials and processes to ensure that each product has exquisite material selection, fine workmanship and excellent quality, thus being favored and praised by consumers.
The company has long been committed to the construction and expansion of sales channels, operating a strict and standardized dealer management system, standardized store operation mode and scientific outlet planning and layout, achieving brand Optimization and improvement of marketing system. At present, Qiaodan Sports has established a large-scale marketing network in China, and its brand stores have covered 31 provinces, municipalities and autonomous regions across the country.
The company closely focuses on the product positioning and value trends of the Jordan brand, integrates the spirit of struggle and transcendence in sports competition into the company's business culture and product promotion, and strengthens cooperation with the sports industry through various methods. Strengthen the brand image of professional competitive sports.
On the morning of December 8, 2016, the Supreme People’s Court publicly announced the results of retrial rulings on 10 trademarks. Among them, 7 rulings rejected the applicant’s retrial request, and 3 rulings supported the applicant’s retrial request. So far, our company has won 65 trademark cases among the 68 trademark cases in which the applicant, American citizen Michael Jordan, has filed disputes for retrial in the Supreme People's Court. Jordan said. Regarding the ruling results, our company declares as follows:
1. The Chinese "Qiaodan", Pinyin "qiaodan", graphic " " and other series of trademarks are based on the "Trademark Law of the People's Republic of China". It has been legally approved by the Trademark Office of the State Administration for Industry and Commerce and has been legally used by our company for nearly 20 years.
2. In October 2012, American citizen Michael Jordan filed a dispute against 68 trademarks registered by our company. The People's Court has tried three times, and all of them have ruled or rejected the decision and maintained our company's trademark registration.
3. In December 2015, the Supreme People's Court made a ruling to reject the applications and maintain the registration of 50 trademarks in the retrial applications submitted by the retrial applicants, which covered the Chinese, Pinyin and other trademarks mainly used by our company. and graphic trademarks. The 10 trademarks adjudicated this time, including the 3 trademarks supporting the re-examination applicant, are all defensive trademarks registered by our company less than 5 years ago and used on other surrounding goods. They will not constitute a negative impact on all the trademarks currently used by our company. Influence.