Not only do e-commerce companies like to use animals as their company logos, but the entire Chinese Internet community also likes to use animals as their company logos. It is not difficult to find that Internet companies are keen to use animals as LOGOs, such as the earliest QQ LOGO penguin, JD.com LOGO dog, Xiaomi LOGO rabbit, Ctrip LOGO dolphin, Qunar LOGO camel, Touniu Tourism LOGO cow, American takeaway LOGO kangaroo, Suning LOGO lion , Sohu LOGO fox, Tmall LOGO cat. They all use cute animals as their logo.

First of all, the temperament matches the spirit of the company

Because more animals represent a skill and expertise, which is exactly in line with the spirit of some companies and is highly related to imagination, it can build Good quality association. For example, the following numbers are all travel-related websites. Without exception, they all choose animals as their company logo. Ctrip.com uses Dolphin's friendly, friendly and happy communication features. Where used Camel's tough and long-lasting quality is the image of a reliable travel companion. It is inseparable, silent and devoted, accompanying you every moment of your journey. This is also the corporate spirit that the website wants to convey.

Second, affinity

Animals are different from other nouns. The biggest feature is affinity. Using animals as a company's brand image helps companies communicate well with consumers.

Third, scalability

A good animal LOGO design is equivalent to bringing a mascot to the enterprise. After the animal is selected, a mascot with real emotions can be established as an event and brand endorsement, which can bring a lot of intangible communication value to the enterprise.

Fourth, there are also founders with some personalities

For example, the founder of Lamborghini is a grumpy person who believes that cows can well reflect his own personality, so he uses Cow as the intellectual property of the brand is also a good choice.