Zhong Xuegao is affiliated to Zhong Xuegao Food Co., Ltd. It is an ice cream brand with trademark registration number 28194755 and international classification 30.

Zhong Xuegao, named after the surname "Zhong Xuegao" from hundreds of families, is an authentic Chinese ice cream brand. The ice cream adopts a unique Chinese tile-shaped design, supplemented by the pattern of the word "Hui" on the top , meaning "return" to the original flavor. Collect different good ingredients to make fresh ice cream, striving to restore the flavor of the ingredients.

Brand incident

On the afternoon of June 16, 2021, Zhong Xue, a senior official, refuted the rumor on Weibo, saying that Lin Sheng’s above remarks were referring to the price of a raw material, grapefruit, and that he was maliciously spreading rumors with ulterior motives. , we reserve the right to pursue legal action.

On the evening of June 17, 2021, Zhong Xuegao issued an apology letter on his official Weibo. Zhong Xuegao chose to build a huge product center from the beginning, including procurement, research and development, production, quality control and information security.

On June 25, 2022, some netizens tore open the plastic bag of a sea salt-flavored Zhongxuegao ice cream and placed it at room temperature of 31°C. After half an hour, the ice layer on the surface of the ice cream melts and becomes creamy. After 50 minutes, the ice cream in the box was in a relatively viscous milky state rather than watery, and the overall shape was intact.

In July 2022, topics such as “It won’t melt if left at room temperature of 31°C for 1 hour” and “Zhong Xuegao’s ice cream won’t melt if it burns” frequently appeared on Weibo’s hot searches.